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Meaghan Schaefer is chief marketing officer of edō Interactive. Prior to edō interactive, Meaghan spent 10 years at the Corporate Executive Board in several key leadership positions. Most recently, Meaghan was managing director of sales and marketing for the firm’s information technology and finance practices. In this role, she was responsible for building the world’s largest networks of Chief Information Officers and Chief Financial Officers and managing a team of 60 professionals. Across her tenure at CEB, Meaghan launched more than 10 new products and added several thousand executives to the network. Meaghan also opened and ran the firm’s San Francisco office, the first domestic office opening after the headquarters in Washington, D.C. Her experience outside of CEB includes stints at Accenture and Siebel Systems. Meaghan has a BA from Stanford University and an MBA from Harvard Business School, and she currently resides in the San Francisco Bay Area.

More articles by Meaghan Schaefer

Meaghan Schaefer



Elevating the Mobile Love Affair With Coupons

Written on
April 8th 2010
Author
  |   Meaghan Schaefer

ADOTAS – Everywhere you look, people are clutching their mobile devices; playing, talking, listening to music, snapping pictures, and surfing the Web. People have a love affair with their mobile phones, and they are eager to save money. So shouldn’t “mobile coupons” be a huge success? Well, not just yet -– [...] More...



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