Mauricio Prinzlau is CEO and the lead Cloud expert at Cloudwards.net, a data and user feedback driven comparison engine for cloud storage, online backup and VPN apps and services. In addition, he also loves producing educational videos and reviews to help people get the best services for their needs. Get in touch with him on LinkedIn.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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