Matthew Novick, appointed to Chief Financial Officer after serving as Interim CEO, joined the Magnetic team as vice president of finance and operations in August 2010 after spending the past six years in both finance and sales operations at AOL. While at AOL, Novick held numerous positions where he was charged with everything from analyzing sell-through rates and CPMs, to organizing sales expenditures and revenue. Most recently, he managed the national revenue forecast and sales compensation by developing a home-grown forecasting tool to integrate frontend and backend technologies and designed sales commission plans aimed at driving additional sales and the resulting revenue. Before AOL, Novick worked as a business consultant at IBM in the government projects group. He spends his spare time as a part-time operations manager for a 98-year-old family furniture business where he works on purchasing, advertising and increasing showroom utilization. Novick received his MBA in finance from NYU’s Stern School of Business and his BA in economics from The George Washington University.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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