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Matthew Langie

Matthew Langie
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As CMO, Matthew Langie is responsible for managing and overseeing all global marketing initiatives for Mapp Digital, while growing the footprint of Mapp’s Customer Engagement Platform, integrated Data Management Platform (DMP) and Customer Centric Services. Matthew’s focus is to ensure Mapp Digital’s brand vision lives through all of its marketing initiatives, establishing the digital marketing standard and creating solutions that respect consumers and enable brands to thrive. Prior to working for Mapp Digital, Matthew held senior marketing roles at Adobe, Curalate, MarketLinc, Omniture, Intel, Infor and Hewlett-Packard. Matthew is also a long-standing board member of the Internet Marketing Association, serving as its vice chairman. Matthew began his career in the U.S. Air Force, leaving the service at the rank of Captain. Alongside his work with Mapp, Matthew serves as an adjunct professor, teaching digital marketing courses with the University of California-Irvine. Langie holds a Bachelor of Business Administration degree from the University of Notre Dame and an MBA from the University of Texas.

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Does Cold Emailing Still Work?

Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email...