As CMO, Matthew Langie is responsible for managing and overseeing all global marketing initiatives for Mapp Digital, while growing the footprint of Mapp’s Customer Engagement Platform, integrated Data Management Platform (DMP) and Customer Centric Services.
Matthew’s focus is to ensure Mapp Digital’s brand vision lives through all of its marketing initiatives, establishing the digital marketing standard and creating solutions that respect consumers and enable brands to thrive.
Prior to working for Mapp Digital, Matthew held senior marketing roles at Adobe, Curalate, MarketLinc, Omniture, Intel, Infor and Hewlett-Packard. Matthew is also a long-standing board member of the Internet Marketing Association, serving as its vice chairman.
Matthew began his career in the U.S. Air Force, leaving the service at the rank of Captain. Alongside his work with Mapp, Matthew serves as an adjunct professor, teaching digital marketing courses with the University of California-Irvine. Langie holds a Bachelor of Business Administration degree from the University of Notre Dame and an MBA from the University of Texas.
By Jeff Jones
Technological advancements have made it easier and more rewarding to take your small business to the global stage as opposed to confining it to the local market. That is without mentioning how most economies across Europe, Africa, and Asia have grown in...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.