Matthew Groner, Senior Vice President, Product and Business Intelligence at
Matthew Groner is Senior Vice President of Product and Business Intelligence at AdTheorent, a machine learning-powered predictive advertising company that offers technologies and solutions for intelligent predictive audience targeting. In this role, he oversees all product strategy and development for the company.
During Matthew’s 20 years of experience in the industry, he has worked on every side of the business - agency, publisher, SaS and verification - combining a wealth of experience in product management, digital strategy, and driving value from data. His expertise is in bringing unique products to market across the digital ecosystem by leveraging in-house development and best-in-class vendor products. Prior to his time at AdTheorent, Matthew led the viewability product team at Double Verify, a leader in digital ad verification and fraud prevention, where he oversaw the creation of new products for video, mobile and apps. Prior to that, he was responsible for the strategy and product development for ad delivery and data collection and management across all digital platforms at Viacom.
An active member of the IAB, Matthew is currently co-chairing the IAB’s first Artificial Intelligence/Machine Learning Committee to help marketing, tech and ad executives navigate the impact that it will have on the space.
By CEO Brian Bowman, Consumer Acquisition
Here’s a prediction for 2019: Facebook advertising will be even more competitive.
Not much of a revelation, is it? Facebook advertising has become more competitive every year. Thanks to new features like value bidding, Facebook now offers a palette...
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