Home Authors Posts by Matt Voda

Matt Voda

Matt Voda
Matt Voda, Chief Marketing Officer Matt Voda has over 20 years of experience in marketing and product strategy, positioning, and consumer analytics for e-commerce and e-marketing solutions. Before joining OptiMine, Voda was vice president of consumer engagement and insight at Optum, a $40B division of United Health Group. Prior to that, he held executive product marketing and management positions at and Digital River. Previously, he was in product management for a business-intelligence division of Sterling Software and managed marketing analytics and consumer database marketing for Damark International, Inc., a large catalog retailer. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota's Carlson School of Management. - See more at: http://optimine.com/about#executive_team

Follow Us



Q&A with Mark Popkiewicz: Ad Fatigue, Viewer Engagement and the Future of TV Advertising

What is Mirriad? How does In-Video advertising work? The way consumers view content has changed, as the rise of SVOD and OTT platforms have ushered in a new era for TV. This is challenging the overall economics of video entertainment and disrupting the video advertising...