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Matt Voda

Matt Voda
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Matt Voda, Chief Marketing Officer Matt Voda has over 20 years of experience in marketing and product strategy, positioning, and consumer analytics for e-commerce and e-marketing solutions. Before joining OptiMine, Voda was vice president of consumer engagement and insight at Optum, a $40B division of United Health Group. Prior to that, he held executive product marketing and management positions at and Digital River. Previously, he was in product management for a business-intelligence division of Sterling Software and managed marketing analytics and consumer database marketing for Damark International, Inc., a large catalog retailer. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota's Carlson School of Management. - See more at: http://optimine.com/about#executive_team

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Q&A with Mark Popkiewicz: Ad Fatigue, Viewer Engagement and the Future of TV Advertising

What is Mirriad? How does In-Video advertising work? The way consumers view content has changed, as the rise of SVOD and OTT platforms have ushered in a new era for TV. This is challenging the overall economics of video entertainment and disrupting the video advertising...