Matt Swan is a Client Strategist at leading global affiliate network, Affiliate Window. He works with advertisers, offering strategic advice to optimise campaigns. He also contributes to new business pitches and is a member of the IAB AMC. Matt is a regular guest blogger on E-Consultancy and the A4U amongst several other U.K. and U.S. titles.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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