Matt Skinner is a product marketer for Adobe Audience Manager, Adobe’s DMP. Prior to joining Adobe he spent 10 years in media buying and media strategy, both agency and client-side, with a focus on integrated digital marketing.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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