Matt Lawson

Matt Lawson is vice president of marketing for Marin Software. Matt brings a breadth of online marketing, web analytics, and search experience to Marin Software. Prior to joining Marin, Matt served as Vice-President of Sales and Marketing for Spock Networks, a leading people search engine. Matt has also held sales, marketing, and product leadership positions at Coremetrics, one of the early innovators in web analytics and online marketing automation. Matt holds a Computer Science degree from Princeton University, and an M.B.A. from the Wharton School at the University of Pennsylvania.



Five Quick Tips for Making the Most of Google’s Product Listing Ads (PLAs)

Written on
February 21st 2013
Author
  |   Matt Lawson

According to Marin Software‘s findings, in the last year the click share of PLAs as a percent of total search clicks increased 210% as consumers increased their engagement with the ads, which appear as image results in Google Search and as product listings within Google Shopping. Google transitioned Google Shopping to a commercial model in October 2012, and the bet appears to be paying off. Marin’s research reveals that advertisers increased their ... More...

MySpace Out, Google+ In?

Written on
July 1st 2011
Author
  |   Matt Lawson

MARIN SOFTWARE – Four years ago MySpace reigned as king of the social networks. By April 2008, Facebook stole the crown and this week not only did MySpace fall further into obscurity, but we also welcomed the arrival of, Google’s latest foray into social networking, Google+. Time will tell if the third time is the charm for Google, though Google+ certainly gives cause to wonder what its arrival could mean to online ... More...

Case Study: Path Interactive Boosts Facebook Ads With Marin

Written on
May 20th 2011
Author
  |   Matt Lawson

ADOTAS – Path Interactive is a full-service internet advertising firm that manages results-oriented ad campaigns for national, regional and local business clients. With a focus on pay-per-click (PPC) and search engine marketing, Path Interactive’s clients include Billboard.com, Loehman’s, Zagat and over 100 national and local brands. Challenge Path Interactive operates extensive marketing programs for brands across paid search, SEO, display and social adverting. Each year their clients have chosen to drive an ... More...

Binghoo: Your Questions Answered

Written on
July 27th 2010
Author
  |   Matt Lawson

ADOTAS – This fall, the Yahoo-Bing search alliance will require advertisers U.S. and Canada advertisers to switch to using Microsoft’s adCenter to manage both their Yahoo and Bing paid search advertising programs. According to research we’ve conducted at Marin Software, only about two-thirds of large advertisers have begun to prepare their search campaigns for the transition to a single Bing-Yahoo platform. For most search advertisers, the move to a single Bing-Yahoo ... More...

Facebook and Search: A Match Made in Heaven

Written on
June 10th 2010
Author
  |   Matt Lawson

ADOTAS – Facebook’s 400 million active users are an advertiser’s dream audience: engaged, targeted and self-segmented. Facebook is the number one website in the world, surpassing Google in monthly page views this year, and people spend more time on the platform than any other website in the world, according to Nielsen. And most important to advertisers, Facebook users share detailed information on their likes, dislikes and preferences. As Facebook Ads are ... More...