Matt Lawson is vice president of marketing for Marin Software. Matt brings a breadth of online marketing, web analytics, and search experience to Marin Software. Prior to joining Marin, Matt served as Vice-President of Sales and Marketing for Spock Networks, a leading people search engine. Matt has also held sales, marketing, and product leadership positions at Coremetrics, one of the early innovators in web analytics and online marketing automation. Matt holds a Computer Science degree from Princeton University, and an M.B.A. from the Wharton School at the University of Pennsylvania.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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