Matt Feodoroff is VP Strategic Sales, Buyer Cloud at Rubico. Previously he was Project Vice President, Strategic Sales, for Chango. Before that he was with Microsoft where he served as Director, Xbox Advertising. His team brought to market the various entertainment-advertising offerings available across Xbox LIVE, Windows, and Microsoft Studios. Prior to this role, Matt was a Sr. Account Executive for Microsoft Advertising working with clients in the automotive, financial services, and CPG verticals to execute multi-channel advertising campaigns across Microsoft Advertising’s portfolio. Matt has held strategic positions within the interactive advertising and digital marketing industries for over 15 years.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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