Matan Cohen is the Director of Video & Innovation at mobile growth platform YouAppi where he is focused on driving new product development for the OneRun Platform.
Matan is a leading young entrepreneur with an excellent track record of building companies, products and teams in the ad-tech industry for the last 9 years, having founded 2 companies before the age 24.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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