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Mason Wiley is Vice President of Marketing for Hydra. He has more than 20 years of experience in marketing, brand-building and sales. With a proven ability to lead high performance teams, Wiley is responsible for identifying opportunities, defining strategy, and creating communications that incite action. He has pioneered emerging and alternative media channels along the lines of branded entertainment, wireless, viral and guerilla/street team marketing for companies such as Universal Studios Hollywood, Lotus Automotive, Coca-Cola, Sony, Countrywide Financial, Disney Theatrical and ABC Networks.

Prior to joining Hydra, Wiley was VP of Tonic L.A., serving as a senior consultant on projects for clients such as WellPoint and First Marblehead Co. Previously he was Vice President and Creative Director at Cimarron Group, the leading creative agency, and VP of Marketing at CU Shopper, the online shopping community for members of credit unions.

More articles by Mason Wiley

Mason Wiley



Online Advertising Has Value, Dammit!

Written on
March 31st 2008
Author
  |   Mason Wiley

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker ADOTAS EXCLUSIVE — This quintessential quote about advertising raises a compelling question: What’s a brand ad really worth? Before now, we have never had a quantifiable answer. For the past half century, advertisers [...] More...



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