Marla Schimke, vice president of marketing, Zumobi, is a digital media pioneer who brings a unique blend of technology and marketing knowledge based on her experience at successful start-ups and Fortune 500 companies. Prior to Zumobi, Schimke lead marketing for AudienceScience, the largest and most trusted audience aggregator in the world. There, she helped revolutionize how brands find and engage their targeted audiences through Internet advertising and was responsible for leading marketing as the company posted year over year double-digit revenue growth and corresponding profitability. Schimke has also designed e-commerce solutions for Fortune 500 companies and developed leading brands from Microsoft to high-tech startups, including a company that appeared in the Inc. 500 list of fastest-growing companies for three consecutive years.
An avid speaker and technologist, Schimke frequently speaks on digital advertising trends and writes about new media technology. Schimke founded the Behavioral Targeting Standards Consortium (BTStandards.org) and is an active member of the American Marketing Association and the Internet Advertising Bureau. She also serves on the Mobile Marketing Association’s Mobile App Committee.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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