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More articles by Mark Lopez
- Reaching Hispanics Online, Part II: AOL Latino Publisher Mark Lopez Takes an Inside Peek at the Exploding Marketplace October 6th 2006
Mark Lopez
Reaching Hispanics Online, Part II: AOL Latino Publisher Mark Lopez Takes an Inside Peek at the Exploding Marketplace
With nearly 43 million* Hispanics currently residing in the U.S., this demographic continues to be the largest growing minority in the country. Yet targeting this community has sometimes posed a challenge for marketers because of language barriers and cultural differences. While traditional methods such as television, radio or newspaper ads [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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