Mark Lopez

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: As publisher of AOL's Spanish language service AOL Latino, Mark LÃƒÂ³pez oversees the interactive marketing sales team that is responsible for building new advertising partnerships for clients looking to reach the burgeoning U.S. Hispanic consumer. Most recently, LÃƒÂ³pez was Director of Sales Development, Multicultural for AOL Media Networks, where he developed and executed creative multicultural sales and marketing solutions for clients as well as coordinated programs and product teams to drive revenue goals.

Reaching Hispanics Online, Part II: AOL Latino Publisher Mark Lopez Takes an Inside Peek at the Exploding Marketplace

Written on: October 6th 2006
Author: | Mark Lopez

With nearly 43 million* Hispanics currently residing in the U.S., this demographic continues to be the largest growing minority in the country. Yet targeting this community has sometimes posed a challenge for marketers because of language barriers and cultural differences. While traditional methods such as television, radio or newspaper ads [...] More...

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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...