Mark Josephson is president of Seevast, Pulse 360's parent company, and previously served as CMO from 2003-2006. Prior to that, Josephson was Executive Vice President, Marketing and Business Development of About, Inc., where he was responsible for About, Inc.'s three operating divisions: About.com, Sprinks and About Web Services. Josephson also served as General Manager of About.com, overseeing the creation and management of the About.com service and its 450 GuideSites. Other previous positions include Senior Vice President of Strategic Alliances for About.com and Account Manager for Cone Communications, a marketing and communications firm, in its Sporting Goods and Interactive practices. He was a founding member of Cone's Interactive practice, working with leading new media brands including Miningco.com and iVillage.com.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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