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Mark Josephson is president of Seevast, Pulse 360's parent company, and previously served as CMO from 2003-2006. Prior to that, Josephson was Executive Vice President, Marketing and Business Development of About, Inc., where he was responsible for About, Inc.'s three operating divisions: About.com, Sprinks and About Web Services. Josephson also served as General Manager of About.com, overseeing the creation and management of the About.com service and its 450 GuideSites. Other previous positions include Senior Vice President of Strategic Alliances for About.com and Account Manager for Cone Communications, a marketing and communications firm, in its Sporting Goods and Interactive practices. He was a founding member of Cone's Interactive practice, working with leading new media brands including Miningco.com and iVillage.com.

More articles by Mark Josephson

Mark Josephson



Facing a Battle With Ad Networks – Why Publishers Need To Take Control of Their Inventory

Written on
May 22nd 2007
Author
  |   Mark Josephson

In today’s market, publishers are challenged to find ways to expand beyond their organic growth to keep pace with increased competition for marketing dollars. The more inventory that there is to sell, the greater share of the advertising spend. Unfortunately, publishers are losing an uphill battle with large advertising networks [...] More...



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