Mark Pinsent is Social and Content Lead atMetia. Pinsent leads a specialist team of three social media consultants based in London, with access to Metia’s extensive content, social, UX and digital development resources across the group. He previously had social and content roles at Weber Shandwick, Shine Communications and Edelman Public Relations.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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