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Marilyn Latham is Marketing Manager for Lyris Technologies, an email marketing solution provider, where she is responsible for developing and implementing advertising, branding, and lead generation initiatives as well as other marketing communications projects. She is also Editor of Lyris' monthly email newsletter, Making Mail Work.

More articles by Marilyn Latham


Marilyn Latham



Email Fashion, Double Opt-in Is The New Black

Written on
May 30th 2007
Author
  |   Marilyn Latham

You’re a hip email marketer, always up on the latest trends. Your newsletter is multipart-MIME, baby, and your list segmented nine different ways and twice on Tuesday. In short, you’re the bees’ knees of email — or so you thought.Then, one day, reading the latest glossy magazine, Vague, on the [...] More...

Make Email Fashion-Forward: Why Double Opt-in is Now the New Black

Written on
April 9th 2007
Author
  |   Marilyn Latham

You’re a hip email marketer, always up on the latest trends. Your newsletter is multipart-MIME, baby, and your list segmented nine different ways and twice on Tuesday. In short, you’re the bees’ knees of email — or so you thought. Then, one day, reading the latest glossy magazine, Vague, on the [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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