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More articles by Marc Barach
- Search Marketing Is Better Than a Bailout November 24th 2008
- Pay-Per-What? Why the Phone Call Will be King in the Mobile World January 17th 2007
- Can the Click: Why Pay-Per-Call Represents the New Breed of Ad Strategy May 17th 2006
Marc Barach
Search Marketing Is Better Than a Bailout
ADOTAS EXCLUSIVE — There is never a dull day in the world of search marketing. Wall Street analysts just cut Google’s estimates for the 4th quarter. Last week, Google and Yahoo abandoned their plans for an online ad deal that would have allowed Yahoo to place ads on Google’s Web [...] More...
Pay-Per-What? Why the Phone Call Will be King in the Mobile World
Mobile: Ready, Set, Go The mobile ad opportunity has everyone standing up and paying attention. According to some projections, worldwide revenue from the consumer consumption of mobile content will be worth approximately $92 billion by 2009 (Informa Telecoms & Media Sept 2006). Data services, in particular, are also becoming more popular. [...] More...
Can the Click: Why Pay-Per-Call Represents the New Breed of Ad Strategy
There is no question that paid search advertising has been one of the most revolutionary advertising models we’ve seen to date. Online ad spending in the U.S. surged to a record $12.5 billion in 2005 and search advertising — also coined “pay-per-click” advertising — is by far the fastest growing [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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