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Marc is the Chief Marketing Officer at Marin Software.

Marc brings over 20 years of experience to Marin where he manages the company’s marketing and business development functions. Prior he served as CMO of Ingenio, Inc. (acquired by AT&T in 2007). Marc has also held the positions of President & CEO of I-Impact, a business analytics company and CMO of InsWeb; the first online insurance marketplace which he helped propel to a $100 million IPO in 1999.

Earlier in his career, Marc served as Vice President, Marketing and Advertising at Charles Schwab & Co., co-founder and principal officer of First Nationwide Bank’s investment subsidiary and has held a variety of marketing management positions at top 10 banks. Marc is a graduate of Hebrew University of Jerusalem and received his MBA from State University of New York at Albany.

More articles by Marc Barach

Marc Barach



Search Marketing Is Better Than a Bailout

Written on
November 24th 2008
Author
  |   Marc Barach

ADOTAS EXCLUSIVE — There is never a dull day in the world of search marketing. Wall Street analysts just cut Google’s estimates for the 4th quarter. Last week, Google and Yahoo abandoned their plans for an online ad deal that would have allowed Yahoo to place ads on Google’s Web [...] More...

Pay-Per-What? Why the Phone Call Will be King in the Mobile World

Written on
January 17th 2007
Author
  |   Marc Barach

Mobile: Ready, Set, Go The mobile ad opportunity has everyone standing up and paying attention. According to some projections, worldwide revenue from the consumer consumption of mobile content will be worth approximately $92 billion by 2009 (Informa Telecoms & Media Sept 2006). Data services, in particular, are also becoming more popular. [...] More...

Can the Click: Why Pay-Per-Call Represents the New Breed of Ad Strategy

Written on
May 17th 2006
Author
  |   Marc Barach

There is no question that paid search advertising has been one of the most revolutionary advertising models we’ve seen to date. Online ad spending in the U.S. surged to a record $12.5 billion in 2005 and search advertising — also coined “pay-per-click” advertising — is by far the fastest growing [...] More...



Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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