Marc J. Wymar is the director of interactive media at WebMetro, an Internet marketing agency that has been helping its clients achieve their online marketing goals since 1995. Marc is a veteran in the Internet marketing arena, founding his own Internet consultancy in 1995, and then joining forces with WebMetro in 1997 as VP of client consulting.
In 2003, Marc went client-side to lead the formation of an interactive strategic business unit for a $400 million travel services organization. In late 2006, he was recruited back to again focus on consulting with clients and to lead the charge into video and other interactive media opportunities. Some of his latest articles are featured on WebMetro’s Blog, Digital Marketing Factor.
Have there been any major mobile ad trends that absolutely dominated the industry in 2018? What’s surprised you the most?
You can’t talk mobile ad trends without mentioning the duopoly, and new triopoly with Amazon’s entrance into the fray. 2017 served as a year of...
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