Marc J. Wymar is the director of interactive media at WebMetro, an Internet marketing agency that has been helping its clients achieve their online marketing goals since 1995. Marc is a veteran in the Internet marketing arena, founding his own Internet consultancy in 1995, and then joining forces with WebMetro in 1997 as VP of client consulting.
In 2003, Marc went client-side to lead the formation of an interactive strategic business unit for a $400 million travel services organization. In late 2006, he was recruited back to again focus on consulting with clients and to lead the charge into video and other interactive media opportunities. Some of his latest articles are featured on WebMetro’s Blog, Digital Marketing Factor.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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