Marc Wymar

Marc J. Wymar is the director of interactive media at WebMetro, an Internet marketing agency that has been helping its clients achieve their online marketing goals since 1995. Marc is a veteran in the Internet marketing arena, founding his own Internet consultancy in 1995, and then joining forces with WebMetro in 1997 as VP of client consulting.

In 2003, Marc went client-side to lead the formation of an interactive strategic business unit for a $400 million travel services organization. In late 2006, he was recruited back to again focus on consulting with clients and to lead the charge into video and other interactive media opportunities. Some of his latest articles are featured on WebMetro’s Blog, Digital Marketing Factor.



Slashing SEM agency is a bad move

Written on
March 10th 2009
Author
  |   Marc Wymar

ADOTAS EXCLUSIVE — The economy has forced companies to scrutinize every line item and every budget for opportunities to save money and cut costs. Advertising and marketing budgets are being slashed left and right. Focus often turns to taking specialized marketing services out of the hands of an agency and forming or hiring an in-house team. For those considering taking SEM management in-house to cut the perceived higher costs of an ... More...

Online Brand Protection: Covering up the Social Stench

Written on
January 27th 2009
Author
  |   Marc Wymar

ADOTAS EXCLUSIVE — The rise of the social side of the Internet has ushered in a time when truly everyone has a voice. Brands, products and people are discussed ad nauseam with very little regard for the imprint being made on a reputation. With relative ease, I can join a discussion and watch my comments rise to prominence. For example: I had dinner out last night and the service wasn’t very ... More...

Advertising Darling

Written on
December 24th 2008
Author
  |   Marc Wymar

ADOTAS — Happy holidays online marketers! Sure, the economy is in the tank and layoffs are on the rise. Your 401K is probably a shell of what it used to be. But things could be much worse! We could be in the outdoor or traditional display advertising space…eek! Everyone I talk to outside of online marketing assumes we should be hurting right now. They assume that since business in general is ... More...

Reinventing the Video Revolution

Written on
December 9th 2008
Author
  |   Marc Wymar

ADOTAS EXCLUSIVE — The time for the evolution of your website from flat and static to interactive and engaging is now. As the Internet video age matures and more interactive content is consumed, the metrics behind how people engage, and why, get better. We’re beginning to learn what causes people to respond to different types of content, allowing us to serve up more relevant, more engaging content. This leads to increased ... More...

With Ads, Pretty Is as Pretty Does

Written on
November 21st 2008
Author
  |   Marc Wymar

ADOTAS EXCLUSIVE — My agency has made a big push in 2007 / 2008 to leverage the content networks to provide new incremental sales opportunities for our clients. Essentially a new play on banner advertising, the content or contextual networks, allow you to go beyond traditional PPC text ads and create visually appealing graphic banners. These ads then display on related subject matter websites, such as news sites, ... More...

Banners: Back from the Dead

Written on
October 3rd 2008
Author
  |   Marc Wymar

ADOTAS EXCLUSIVE — When I founded my web design shop in 1995, and throughout the first several years of my involvement in the industry, expensive banner buys on Yahoo were essentially the definition of online marketing. Completely unaccountable and opaque, it was either spend major dollars promoting your sock puppet or sit on the sidelines and scratch your head. Direct marketing dollars kept the post office busy while a new ... More...

The Battle Between Branded vs. General Keywords

Written on
September 2nd 2008
Author
  |   Marc Wymar

ADOTAS EXCLUSIVE — You spend many years cultivating a brand and building its equity. Or, in contrast, you build a business selling the brands others have built. Either way, when it comes time to market your self through SEM, you leverage that equity. Logic dictates brand-based keywords should perform best, and they often do. But can you distinguish what percentage of your sales are just brand-based conversions and what percentage ... More...

Revenge of the Nerds: A Smart(er) Social Strategy

Written on
July 24th 2008
Author
  |   Marc Wymar

ADOTAS EXCLUSIVE — What’s your YouTube or MySpace strategy? Are you hopefully engaging your target audience and shouting from your page, “Come write on our wall! While you’re at it, check out a video of our CEO jumping up and down on our products to demonstrate their durability. Feel free to share it with all of your friends! … Ohhh, what’s that you say? You don’t want to be our ... More...

ROI Needed: Offline Companies Please Apply

Written on
June 23rd 2008
Author
  |   Marc Wymar

ADOTAS EXCLUSIVE — Online and offline direct marketers have been awkwardly servicing the same clients for a long time. As they both look for ways to protect client rosters and gain new share, the need for symbiosis becomes paramount. Should online agencies build partnerships to demonstrate a true appreciation for all channels? Should traditional direct marketers try and bring online marketing in-house? From the client’s perspective, you better get it ... More...

How To Find Gold With Web Analytics

Written on
May 22nd 2008
Author
  |   Marc Wymar

ADOTAS EXCLUSIVE — A recent Forrester study found that 68% of online retailers say they will spend more on Web analytics this year. Translation: we know Web analytics is important but we’re not taking advantage of it. Unlike social media where marketers are still waiting for concrete metrics, interactive advertisers have hard proof that utilization of Web analytics rolls in the revenue. Online advertisers are leaving money on the table by ... More...


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