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Marc Wymar

Marc Wymar
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Marc J. Wymar is the director of interactive media at WebMetro, an Internet marketing agency that has been helping its clients achieve their online marketing goals since 1995. Marc is a veteran in the Internet marketing arena, founding his own Internet consultancy in 1995, and then joining forces with WebMetro in 1997 as VP of client consulting. In 2003, Marc went client-side to lead the formation of an interactive strategic business unit for a $400 million travel services organization. In late 2006, he was recruited back to again focus on consulting with clients and to lead the charge into video and other interactive media opportunities. Some of his latest articles are featured on WebMetro’s Blog, Digital Marketing Factor.

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Brands that succeed fulfill a consumer’s search for meaning

 Emmanuel Probst, VP of Media & Content at Kantar This year again the advertising industry is expected to grow by almost 4% to $563 billion, according to GroupM’s forecast. Consumers are exposed to as many as 5,000 advertisements per day, yet can hardly remember one...