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More articles by Marc Wymar
- Slashing SEM agency is a bad move March 10th 2009
- Online Brand Protection: Covering up the Social Stench January 27th 2009
- Advertising Darling December 24th 2008
- Reinventing the Video Revolution December 9th 2008
- With Ads, Pretty Is as Pretty Does November 21st 2008
Marc Wymar
Slashing SEM agency is a bad move
ADOTAS EXCLUSIVE — The economy has forced companies to scrutinize every line item and every budget for opportunities to save money and cut costs. Advertising and marketing budgets are being slashed left and right. Focus often turns to taking specialized marketing services out of the hands of an agency and forming [...] More...
Online Brand Protection: Covering up the Social Stench
ADOTAS EXCLUSIVE — The rise of the social side of the Internet has ushered in a time when truly everyone has a voice. Brands, products and people are discussed ad nauseam with very little regard for the imprint being made on a reputation. With relative ease, I can join a discussion [...] More...
Advertising Darling
ADOTAS — Happy holidays online marketers! Sure, the economy is in the tank and layoffs are on the rise. Your 401K is probably a shell of what it used to be. But things could be much worse! We could be in the outdoor or traditional display advertising space…eek! Everyone I talk [...] More...
Reinventing the Video Revolution
ADOTAS EXCLUSIVE — The time for the evolution of your website from flat and static to interactive and engaging is now. As the Internet video age matures and more interactive content is consumed, the metrics behind how people engage, and why, get better. We’re beginning to learn what causes people to [...] More...
With Ads, Pretty Is as Pretty Does
ADOTAS EXCLUSIVE — My agency has made a big push in 2007 / 2008 to leverage the content networks to provide new incremental sales opportunities for our clients. Essentially a new play on banner advertising, the content or contextual networks, allow you to go beyond traditional PPC text ads [...] More...
Banners: Back from the Dead
ADOTAS EXCLUSIVE — When I founded my web design shop in 1995, and throughout the first several years of my involvement in the industry, expensive banner buys on Yahoo were essentially the definition of online marketing. Completely unaccountable and opaque, it was either spend major dollars promoting your sock puppet [...] More...
The Battle Between Branded vs. General Keywords
ADOTAS EXCLUSIVE — You spend many years cultivating a brand and building its equity. Or, in contrast, you build a business selling the brands others have built. Either way, when it comes time to market your self through SEM, you leverage that equity. Logic dictates brand-based keywords should perform best, [...] More...
Revenge of the Nerds: A Smart(er) Social Strategy
ADOTAS EXCLUSIVE — What’s your YouTube or MySpace strategy? Are you hopefully engaging your target audience and shouting from your page, “Come write on our wall! While you’re at it, check out a video of our CEO jumping up and down on our products to demonstrate their durability. Feel free [...] More...
ROI Needed: Offline Companies Please Apply
ADOTAS EXCLUSIVE — Online and offline direct marketers have been awkwardly servicing the same clients for a long time. As they both look for ways to protect client rosters and gain new share, the need for symbiosis becomes paramount. Should online agencies build partnerships to demonstrate a true appreciation for [...] More...
How To Find Gold With Web Analytics
ADOTAS EXCLUSIVE — A recent Forrester study found that 68% of online retailers say they will spend more on Web analytics this year. Translation: we know Web analytics is important but we’re not taking advantage of it. Unlike social media where marketers are still waiting for concrete metrics, interactive advertisers [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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