Marc Wymar

Featured Author

: Marc J. Wymar is the director of interactive media at WebMetro, an Internet marketing agency that has been helping its clients achieve their online marketing goals since 1995. Marc is a veteran in the Internet marketing arena, founding his own Internet consultancy in 1995, and then joining forces with WebMetro in 1997 as VP of client consulting.

In 2003, Marc went client-side to lead the formation of an interactive strategic business unit for a $400 million travel services organization. In late 2006, he was recruited back to again focus on consulting with clients and to lead the charge into video and other interactive media opportunities. Some of his latest articles are featured on WebMetro’s Blog, Digital Marketing Factor.

Banners: Back from the Dead

Written on: October 3rd 2008
Author: | Marc Wymar

ADOTAS EXCLUSIVE — When I founded my web design shop in 1995, and throughout the first several years of my involvement in the industry, expensive banner buys on Yahoo were essentially the definition of online marketing. Completely unaccountable and opaque, it was either spend major dollars promoting your sock puppet [...] More...

The Battle Between Branded vs. General Keywords

Written on: September 2nd 2008
Author: | Marc Wymar

ADOTAS EXCLUSIVE — You spend many years cultivating a brand and building its equity. Or, in contrast, you build a business selling the brands others have built. Either way, when it comes time to market your self through SEM, you leverage that equity. Logic dictates brand-based keywords should perform best, [...] More...

Revenge of the Nerds: A Smart(er) Social Strategy

Written on: July 24th 2008
Author: | Marc Wymar

ADOTAS EXCLUSIVE — What’s your YouTube or MySpace strategy? Are you hopefully engaging your target audience and shouting from your page, “Come write on our wall! While you’re at it, check out a video of our CEO jumping up and down on our products to demonstrate their durability. Feel free [...] More...

ROI Needed: Offline Companies Please Apply

Written on: June 23rd 2008
Author: | Marc Wymar

ADOTAS EXCLUSIVE — Online and offline direct marketers have been awkwardly servicing the same clients for a long time. As they both look for ways to protect client rosters and gain new share, the need for symbiosis becomes paramount. Should online agencies build partnerships to demonstrate a true appreciation for [...] More...

How To Find Gold With Web Analytics

Written on: May 22nd 2008
Author: | Marc Wymar

ADOTAS EXCLUSIVE — A recent Forrester study found that 68% of online retailers say they will spend more on Web analytics this year. Translation: we know Web analytics is important but we’re not taking advantage of it. Unlike social media where marketers are still waiting for concrete metrics, interactive advertisers [...] More...

Taking Online Video Beyond YouTube

Written on: April 29th 2008
Author: | Marc Wymar

ADOTAS EXCLUSIVE — The majority of conversations I’ve engaged in lately at industry events like ad:tech San Francisco centered on one topic: video. One of those chats actually started with, “I can create a home video and slap it up on YouTube. What’s different about your video marketing service?” My initial [...] More...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...