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More articles by Marc Guldimann
- How Marketers Can Start Speaking With – Not to – Customers March 3rd 2008
Marc Guldimann
How Marketers Can Start Speaking With – Not to – Customers
Word-of-mouth marketing is a high impact, low cost tactic everyone wants to leverage. In theory, it’s a marketers’ dream — communications that pass from person-to-person, requiring no effort or additional money? And the messages travel through extended social networks of brand advocates? Sign us up! But in practice, word-of-mouth campaigns can [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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