Mandeep Mason is Managing Director, Europe, for Factual Inc.
With over 13 years of advertising and mobile experience, Mason’s specialties include creating go-to-market strategies for new markets, driving mobile advertising revenue growth, and creating key location-data partnerships. His most recent position was General Manager of PlaceIQ’s European business and prior to that Mandeep was International Director for Mobile Advertising Sales & Strategy at Microsoft. Before Microsoft, Mason spent five years working in leadership roles within Nokia’s mobile advertising group (including time at subsidiary NAVTEQ), where he helped build-up an early mobile display advertising network and later pioneered one of the industry’s first global location-based advertising propositions.
Media Agency, TV Station Members and Reps Cite Inefficiencies In the Sales Process As a Top Concern
For decades, the way TV advertisements have been bought and sold has not changed. To this day, there are still orders being handwritten. There is no widespread use...
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