Mandeep Mason is Managing Director, Europe, for Factual Inc.
With over 13 years of advertising and mobile experience, Mason’s specialties include creating go-to-market strategies for new markets, driving mobile advertising revenue growth, and creating key location-data partnerships. His most recent position was General Manager of PlaceIQ’s European business and prior to that Mandeep was International Director for Mobile Advertising Sales & Strategy at Microsoft. Before Microsoft, Mason spent five years working in leadership roles within Nokia’s mobile advertising group (including time at subsidiary NAVTEQ), where he helped build-up an early mobile display advertising network and later pioneered one of the industry’s first global location-based advertising propositions.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.