Mandeep Mason is Managing Director, Europe, for Factual Inc.
With over 13 years of advertising and mobile experience, Mason’s specialties include creating go-to-market strategies for new markets, driving mobile advertising revenue growth, and creating key location-data partnerships. His most recent position was General Manager of PlaceIQ’s European business and prior to that Mandeep was International Director for Mobile Advertising Sales & Strategy at Microsoft. Before Microsoft, Mason spent five years working in leadership roles within Nokia’s mobile advertising group (including time at subsidiary NAVTEQ), where he helped build-up an early mobile display advertising network and later pioneered one of the industry’s first global location-based advertising propositions.
The latest controversy launched on Reddit by an anonymous poster criticizing the Thrive+ video agency/SSP has exploded across the adtech universe and has raised the topic of adtech cyber bullying and the appropriate use and purpose of ads.txt. I reached out to interview Fiona...
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