Ludovic Gougat, SVP of experience strategy at RAPP, held strategy positions at Y&R, Wunderman and Ogilvy, where his work won Global Effies and DMA Echo Awards for business effectiveness. He graduated from a business school in Paris, where he is from.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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