Ludovic Gougat, SVP of experience strategy at RAPP, held strategy positions at Y&R, Wunderman and Ogilvy, where his work won Global Effies and DMA Echo Awards for business effectiveness. He graduated from a business school in Paris, where he is from.
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.
Q: What are some exciting developments happening in mobile, today?
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