As the Founder and CEO of Operative, Lorne Brown has built the leading software provider for digital media companies. His expertise in media sales and ad operations grew Operative from an outsourced ad ops provider to a global company whose solutions traffic over $6 billion in digital advertising.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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