As the Founder and CEO of Operative, Lorne Brown has built the leading software provider for digital media companies. His expertise in media sales and ad operations grew Operative from an outsourced ad ops provider to a global company whose solutions traffic over $6 billion in digital advertising.
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.”
The evolution of CDPs...
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