Liz Elting is the founder and co-CEO of TransPerfect. She has been profiled in several books, including The New York Times bestseller "Succeed by Your Own Terms" (McGraw-Hill), "Leadership Secrets of the World's Most Successful CEOs" (Dearborn Trade Publishing), and "Straight Talk About Starting and Growing Your Business" (McGraw-Hill). Elting is featured regularly in the media, including The New York Times, The Wall Street Journal, Forbes, Financial Times, Crain’s New York Business, Reader’s Digest, Inc., and O, The Oprah Magazine. She has received numerous awards for her outstanding entrepreneurship from AMEX, Crain’s, Ernst and Young, Deloitte, and Inc., among others. She holds an MBA in finance and international business from The Stern School of Business at New York University.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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