Lisa Kagel joined Refinery in 2004 as a Strategic Consultant and is now an Account Manager. Prior to Refinery, Lisa worked as a Management Consultant for Strategic Selling Associates, directing projects and advising pharmaceutical clients on sales effectiveness. Lisa has worked in the interactive space for more than 9 years. Lisa's past experience also includes her roles as Senior Manager of Strategic Alliance Programs for Excite@Home, Account Manager at Grey Interactive, and Licensing Manager for HarperCollins.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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