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Lewis Tong

Lewis Tong
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Lewis Tong is a Product Strategy & Operations Manager at Exponential. Lewis looks after the product responsibilities for Exponential’s Brand Impact and Measurement activities globally.

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Attribution Continues to Illuminate the Value of TV in Outcomes

By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...