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Lena Waters is the director of marketing for EmailLabs. She is responsible for all messaging, branding and lead generation initiatives, including online, print, search, email, public relations and event programs, with a strong focus on analytics to drive measurable growth in demand and revenues. Lena has nine years of experience in business-to-business marketing, with a focus on interactive and online programs, including marketing and business development positions at Wärtsilä and Thrive Media. Lena received the Stevie Award for "Best Marketer" from the American Business Awards in 2006.

More articles by Lena Waters

Lena Waters



B2C Email Rendering: The Art of Designing for Preview Panes

Written on
March 8th 2007
Author
  |   Lena Waters

With the newest releases of two popular email clients used mainly by consumers, Yahoo! Mail Beta and Microsoft’s Window Live Mail Beta, preview panes—and the challenges they pose to email marketers—have made their way from the corporate environment to the inboxes of the consumer. But don’t panic—hope, and help, [...] More...

Want to Add More Conversions? Add Permission-Based Marketing to Your PPC Landing Pages

Written on
September 14th 2006
Author
  |   Lena Waters

If you’re like many online marketers, Pay-Per-Click (PPC) advertising takes up a sizable chunk of your budget, and email marketing is a regularly implemented program. But, somehow, you rarely even think of using “PPC” and “email marketing” in the same sentence — let alone of combining the two in a [...] More...



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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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