Adotas

Where media buyers start online

Featured Author

Author Photo

Lauren Kerensky, a Jersey Shore native, joined ADOTAS as an editorial intern for the 2006 summer. Graduating as an English/Creative Writing major from Colgate University and interning as an entertainment news writer, in addition to being an involved foodie, bring Lauren's writing topics and interests to span a wide array of genres.

More articles by Lauren Kerensky

Lauren Kerensky



Dreamworks, Mark Burnett Productions, AOL Get “Flushed Away” with Interactive Adventure

Written on
October 5th 2006
Author
  |   Lauren Kerensky

Dreamworks co-founder Jeffrey Katzenberg and über producer Mark Burnett have forayed into so many different successful projects, it’s hard to imagine they could dream up a challenge that they had not yet pursued. Sure enough, the duo, after having worked together on a number of projects in the past including “The [...] More...

BabyCenter Takes Big Steps for Women at MIXX

Written on
September 27th 2006
Author
  |   Lauren Kerensky

The various events and speakers during Advertising Week offered a little something for everyone, whether your bag was branding, personal connections, mobile, broadband, online, or offline. This year, though, a common thread woven throughout the week is the subject of women. This demographic, in fact, appeared to be on the [...] More...

ADOTAS Advertising Week Conversations: Laura Marriott, Executive Director, Mobile Marketing Association

Written on
September 26th 2006
Author
  |   Lauren Kerensky

The wireless realm provides a one-on-one opportunity for marketers to reach consumers, and advertisers are increasingly tapping into the mobile channel to capitalize on this relationship. As mobile continues to evolve, many Advertising Week attendees will be eager to hear the latest developments, trends, and research that surround the topic. For [...] More...

Virgin Mobile Flunks with Back-to-School Campaign

Written on
September 19th 2006
Author
  |   Lauren Kerensky

Mobile is the ever-expanding frontier for interactive campaigns and it is always interesting to see how advertisers utilize wireless capabilities to engage audiences. The Carling campaign in London for example, which we recently covered, integrates a GPS-enabled Bar Finder, which makes perfect sense. People pass all sorts of places when [...] More...

ADOTAS Conversations: Yoav Shaham, Founder and CEO, Kontera

Written on
September 13th 2006
Author
  |   Lauren Kerensky

Search engine marketers bank on the fact that when you search for an item or topic, their site or ad will catch your eye. In reality, though, how much of their overall online time do users actually spend searching? Studies revealed that the answer is not much. Searches, even if [...] More...

IKEA Shows Off Closet Space with Swedish Microsite

Written on
September 8th 2006
Author
  |   Lauren Kerensky

Americans may take their organized, accessorized, walk-in closet spaces for granted, but in Sweden, the long-neglected closet is marked to be the next big thing in home decoration. To start spreading stylish ideas, homegrown furnishing retailer IKEA has launched a Swedish microsite that perpetuates the company’s quirky and amusing advertising [...] More...

Carling Beer Fans Find Pubs and Perks on WAP Site

Written on
September 6th 2006
Author
  |   Lauren Kerensky

So, you’re wandering the streets of an unfamiliar neighborhood looking for a good bar. You are reluctant to take your chances, since you’ve been to one bad dive after another, but the night is still young. If only there was some feature on your handheld device that would direct you [...] More...

RPA, Acura Steer RDX Campaign Toward the Tech-Savvy

Written on
August 29th 2006
Author
  |   Lauren Kerensky

For its new SUV, the RDX, Acura wants to reach beyond the average automobile enthusiast. Car junkies might drool at the thought of turbocharged engines, super-handling all-wheel drive, updated transmissions and the like, but the RDX has a more urban, savvy driver in mind. The vehicle incorporates technological innovations like a [...] More...

‘Tis the Season for Madden ‘07

Written on
August 21st 2006
Author
  |   Lauren Kerensky

People eagerly await its arrival every year by counting down the days. Some take off of work in celebration and have even petitioned for it to be recognized as an official holiday. It’s clearly not Christmas or even one of the lesser-known national observance days. It’s none other than the [...] More...

For Better or for Worse, Mobile is on the Move

Written on
August 14th 2006
Author
  |   Lauren Kerensky

The word on everyone’s lips these days is “mobile,” or perhaps you’d prefer “wireless.” Either way, mobile technology is on the move (pun intended), and as reliance on wireless devices for communication and Internet access increases, it is rapidly becoming a hotspot for advertisers. We’ve been seeing TV programs in the [...] More...

Next Page »


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

Adotas Partnership