Laura Bernier, Senior Strategic Planner, Insights in Marketing, LLC, has over 12 years of consumer insights and strategy experience. Her prior experiences include delivering best-in-class strategic thinking at Kraft Foods, pioneering the Consumer Insights function at The Pampered Chef as well as leading large-scale global and domestic projects at Ipsos and Synovate.
Her outside-the-box approaches to solving business issues have led to her reputation as a trusted business partner and strategic consultant. Her experiences on the client-side make her empathetic to the challenges that organizations face, and she particularly excels in delivering a deeper understanding of clients' consumers to drive brand growth.
Laura received her B.A. in Business Administration (concentrations in Marketing and International Business) from Augustana College
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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