Part of a specialized team serving RAPP U.S. by building customer and market intelligence solutions that are horizontal and scalable, Laura Aldridge is an experienced, global CRM specialist with expertise in entertainment, automotive, finance, and media. Uncovering and using data, she builds new approaches and methodologies to drive business intelligence solutions that can be scaled across clients while staying true to her passion about using data for the benefit of the customer.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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