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Larissa Lohman

Larissa Lohman
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Larissa is a junior communication arts major at Ramapo College of New Jersey with a concentration in journalism and a minor is sociology. She has written for her college newspaper The Ramapo News, and an online source, The Ramapo Record. She loves writing, running and playing sports.

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Attribution Continues to Illuminate the Value of TV in Outcomes

By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...