Larissa Lohman

Larissa is a junior communication arts major at Ramapo College of New Jersey with a concentration in journalism and a minor is sociology. She has written for her college newspaper The Ramapo News, and an online source, The Ramapo Record. She loves writing, running and playing sports.



Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’

Written on
June 18th 2013
Author
  |   Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. After a month long hiatus of readjusting to living with mom and dad again and spoiling my newly 21-year-old liver, my picks to click are back! Digiday explains how PBS was able to triumph in the digital field but their revenue doesn’t ... More...

Game On: App Marketers Increase Engagement With Native Ads

Written on
June 6th 2013
Author
  |   Larissa Lohman

ADOTAS – With the success of many online and mobile games, companies are always looking for the next big thing when it comes to targeting these users. Mobile marketing companies such as Trademob have looked beyond banner ads and see the potential native ads have to better engage gamers. Trademob’s primary goal is getting mobile apps noticed. By figuring the best methods to achieve that goal, Trademob focuses on marketing ... More...

Larissa’s Picks to Click: ABC & Mobile, Heineken & Tremor Video, Abercrombie & the Homeless

Written on
May 15th 2013
Author
  |   Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. It’s good to be home, but unpacking everything is definitely not one of the first things on my to-do list. Ad Age explains how ABC is working to expand their ratings reports to mobile devices. Heineken teams up with Tremor to create original online ... More...

Larissa’s Picks to Click: Native Advertising, The Babe in his Jockeys, Louis C.K.

Written on
May 13th 2013
Author
  |   Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Finals are over and now my brain has turned to mush. Summer is calling my name! Mashable examines native advertising and asks: Is it just a synonym for good advertising?  Results show native ads have increased purchase intent over banner ads by ... More...

First-Ever Westchester Digital Summit Set For Tomorrow

Written on
May 13th 2013
Author
  |   Larissa Lohman

ADOTAS – Most of the biggest online marketing and advertising conferences are found in prominent hubs like New York, San Francisco,  Las Vegas or Chicago.  Sure, all the major brands are there, but often they’re pitching the same ideas to the same people. These conferences have provided opportunities but also neglected marketers, businesses and entrepreneurs outside of the metropolitan hubs.  All but one, that is. The goal of the Westchester Digital Summit is ... More...

Larissa’s Picks to Click: Asics Training, Medical Technology, YouTube Subscriptions

Written on
May 8th 2013
Author
  |   Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Such a dreary day in the New York area.  Perfect for staying inside, taking a nap, watching a movie and studying … or procrastinating. For all my fellow athletes out there, behold, Asics has a new campaign focused on training, not just ... More...

Larissa’s Picks to Click: Ad Tech, Domino’s Pizza Live, Mother’s Day Ads

Written on
May 7th 2013
Author
  |   Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Classes are officially over for the Spring semester!  Only 2 finals stand between me and summer vacation.  Wish me luck. Digiday looks at advertising technology.  Why is it causing headaches and why are publishers and advertisers stressing over ad tech’s “early days?” Domino’s ... More...

Larissa’s Picks to Click: Kinetic Social, Native Ad Blindness, Slender Vender

Written on
May 6th 2013
Author
  |   Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. If  you’re crouched in the fetal position under your desk at work right now with a pounding headache and a stomach full of tequila and nachos, then you had a very successful Cinco de Mayo and with that, I salute you. AdExchanger ... More...

Larissa’s Clicks to Pick: Engagement Defined, Online Trumps TV, Chevy’s Offensive Ad

Written on
May 2nd 2013
Author
  |   Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Oh man, Cinco de Mayo celebrations will be kicking off this weekend.  Where’s your celebratory spot of choice this year? “Please spell, ‘engagement.’” “Engagement… Can I have the definition, please?”  ”Um…” Mashable describes engagement, what it means (or doesn’t mean), and how ... More...

Larissa’s Picks to Click: WSJ Video, Illegal Advertising, SEM

Written on
April 30th 2013
Author
  |   Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. My favorite month (and birthday month) starts tomorrow!  Don’t forget to say “rabbit”! AdExchanger interviews The Wall Street Journal’s Nina Lawrence about WSJ’s video platform, which had a 125% growth last year. Is it legal to sell ads for illegal products?  Performance Marketing ... More...


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