Lara Mehanna is director of product management at JumpTap. Lara is the key driver behind tapMatch, a global self service mobile ad marketplace that marries search technology and contextual data with keyword and categories to maximize performance for advertisers and optimize yield for publishers while managing the content quality for both. She is the driving force behind evangelizing the adoption of mobile PPC and helps support ad operations, and hundreds of publishers and advertisers. Lara has an extensive background in search and online marketing. Prior to Jumptap, she was Director of Online Marketing products at Network Solutions, in charge of building online marketing solutions for small businesses focused around search optimization and search marketing. At AOL she ran the team that managed the search product offerings, responsible for growing revenue for the company at exponential rates year over year.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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