Lance Neuhauser is the CEO of 4C, a social intelligence company offering advertising and measurement platforms. Neuhauser’s entrepreneurial spirit is supported by 14 years of leadership experience in marketing, strategy and account management. Originally founder and CEO of The Echo System, Neuhauser transitioned to the role of CEO at VoxSup Inc. when the companies merged, continuing to pursue the mission of turning raw social data into brand results.
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.
Q: What are some exciting developments happening in mobile, today?
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