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More articles by Kirby Winfield
- Do You Know Where Your Ad Is? February 16th 2010
- RTB: In the Shadow of the ‘New Black’ December 21st 2009
- Are Top Brands Canceling Christmas? Not a Chance! November 13th 2008
- Survivor: Ad Network Island November 6th 2008
Kirby Winfield
Do You Know Where Your Ad Is?
ADOTAS – I had an epiphany the other night. For many brand advertisers, display advertising is a lot like giving your teenager the car keys for the first time. They tell you exactly where they’re going, who they’re going to be with, what kind of activities and/or environments are expected, [...] More...
RTB: In the Shadow of the ‘New Black’
ADOTAS – Without a doubt, real-time bidding (RTB) is the best thing to happen to display since rich media. It’s sexy. It’s chic. It’s “the new black.” But hiding in the shadows of “the new black” are fraudsters who are just as excited about the prospect of RTB as advertisers and [...] More...
Are Top Brands Canceling Christmas? Not a Chance!
ADOTAS EXCLUSIVE — Apparently, there’s a minor hiccup happening in online advertising. And in the global economy at large. Don’t just take my word for it; I am sure most of you can’t spend five minutes updating your fantasy football teams or reading DailyCandy without being interrupted by the latest [...] More...
Survivor: Ad Network Island
ADOTAS EXCLUSIVE — Ad networks are once again center of attention in some circles, this time with company implosions, employee layoffs, and unconsummated acquisitions. As on a certain reality TV show, alliances are being tested and the race for the ultimate prize (exit/IPO) has gotten much tighter. But [...] More...
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
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Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
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- Creative Considerations for the iPad March 16th 2010
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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