Kirby Winfield is Chief Revenue Officer of Mpire, makers of the first and only transparent campaign verification technology, AdXpose. Winfield is a seasoned media executive who has seen many market peaks and valleys during his 13 years in online advertising – and lived to tell about it.
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.”
The evolution of CDPs...
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