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Kiran Aditham
Managing Editor
Kiran Aditham is a Business Management grad from the University of Central Florida, Aditham earned his stripes as a freelance writer in music/arts publishing.

More articles by Kiran Aditham

Kiran Aditham



Traversing the New Media Maze: Dave Smith Sheds Light on Life at a UK Full-Service Agency

Written on
September 13th 2006
Author
  |   Kiran Aditham

As ADOTAS continues its sojourn across the pond to gain some firsthand perspective on overseas online/interactive advertising culture, we arrive in London, where we have an engaging chat with Dave Smith, Managing Director of New Media Maze. Formed in 2000 and based in the heart of England’s capital, New Media Maze [...] More...

Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression

Written on
August 28th 2006
Author
  |   Kiran Aditham

It all began with a healthy debate on IM regarding one of the online ad industry’s most consistent quandaries. Only this time around, the dialogue was punctuated with the statement, “CPA will dominate metrics in 2010, brand advertising will die out.” Was this a new twist to the tale, or [...] More...

Give in to Grups: Jon Cohen Offers an Inside Glimpse at a Generation-Blurring Demographic

Written on
August 21st 2006
Author
  |   Kiran Aditham

Call them alterna-yuppies or yupsters, but lurking just beyond the miasma of New York City hipsterdom is a relatively new adult target audience that should undoubtedly be raising marketers’ eyebrows. Barely removed from the coveted 18-34 set, yet treading ever so lightly towards middle age, this peculiar demographic of successful urban [...] More...

A Rich Media Pioneer Reemerges: EyeWonder Veers from R&D Flagship to Interactive Leader

Written on
August 20th 2006
Author
  |   Kiran Aditham

Before Pointroll, Eyeblaster and Unicast made their T-Rex-sized imprint on the rich media landscape, a little outfit called EyeWonder was stirring the pot with graphically-enhanced online ad implementations that would help set the stage for the interactive video phenomenon we’re witnessing today. Ads are now beamed through in-stream, rollover, pre-roll and [...] More...

ADOTAS Conversations: Bob Carrigan, President, IDG Communications

Written on
August 17th 2006
Author
  |   Kiran Aditham

Familiar to millions, media umbrella IDG is as synonymous with the tech world as Lindsay Lohan is with gossip columns. From the time the company was established in 1964 to its current globe-spanning incarnation, IDG has blossomed from a mere publishing arm for trades including PC World, MacWorld and CIO [...] More...

ADOTAS Conversations: Mark Lopez, Publisher, AOL Latino

Written on
July 31st 2006
Author
  |   Kiran Aditham

While we’ve been privy to the Pew studies and the like stating the phenomenal rise of minority Internet use—mainly African American and Hispanics—, AOL has actually taken these case studies and created viable subsidiaries dedicated to these markets. With Black Voices and AOL Latino, the online monolith has created an [...] More...

Verizon Beatbox Mixer Brings Mic-Spitting to the Masses

Written on
July 27th 2006
Author
  |   Kiran Aditham

While it’s always been one of the quintessential components of b-boy/hip-hop culture, beatboxing is also one of its toughest to master. With your mouth as the instrument, and the microphone the outlet, natural sounds coalesce and make for some of the most interesting, and at times, jaw-dropping “music” out there. [...] More...

Moe’s Cooks Up Burrito-Themed, User-Generated Campaign

Written on
July 24th 2006
Author
  |   Kiran Aditham

With the promise of a “Free Burrito for Life,” Moe’s, the lauded Southwestern food chain boasting over 300 locations nationwide, is turning to its avid customer base to help initiate its new brand awareness campaign—coined a “Moe’s Burrito in Every Hand”. The promotion’s landing page, which went live July 14th, is [...] More...

ADOTAS Conversations: Erik Matlick, CEO, Industry Brains

Written on
July 17th 2006
Author
  |   Kiran Aditham

Having remained dormant for the past several weeks, ADOTAS Conversations finally makes its return, once again providing readers with a Q+A-style profile of important companies/executives in the interactive advertising industry. Appropriately enough, we come full-circle back to the contextual targeting realm with Industry Brains. The four year-old company has specialized in [...] More...

Make a Wish, Win a Million Thanks to Choice Hotels

Written on
July 7th 2006
Author
  |   Kiran Aditham

Wishing wells have been realized in many forms since the days of nursery rhymes, from the blue-green pool at the mega-malls to the Treves Fountain in Italy. But rarely, or never, have I seen an interactive fountain which allows you to throw your virtual pennies with the hopes of your [...] More...

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