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More articles by Kiran Aditham
- “Got Milk” Group Rolls the Dice with Online Board Game April 4th 2007
- The Freewebs Enterprise: Shervin Pishevar Discusses His Company’s Marketing Model, Widgets and All March 16th 2007
- Paramount Enlists Mashup Artists for “Shooter” Campaign March 12th 2007
- Carl’s Jr Tempts Young, Hungry Guys with ‘Spicy’ Viral March 2nd 2007
- ADOTAS Conversations: Jeff Shultz, Co-Founder/CEO, CONCERT.TV February 20th 2007
Kiran Aditham
Oridian’s Intelligence Initiative: Bob Regular Explains His Company’s Move to Consolidate and Smarten Up
Mergers and acquisitions seem to be fundamental tactics in the online industry. From Google’s high-stakes, highly publicized purchase of YouTube to DoubleClick expanding its video division with the services of Klipmart, the need to consolidate and renovate business models can partly explain why Internet/interactive advertising is on a consistently steady [...] More...
ADOTAS Conversations: Fred Ghahramani, Co-Founder, AirG
While we’re traversing the mobile marketing landscape on this auspicious day that is Halloween, ADOTAS decided to gain insight from a company that not only embodies mobile marketing, but instills a social networking model within wireless devices. Vancouver-based AirG, a firm founded by techies Fred Ghahramani, Vincent Yen and Bryce Pasechnik, [...] More...
ADOTAS Conversations: Jeff Rosenblum, Partner, Co-Founder, Questus
In Questus’ world, advertising initiatives aren’t reliant and built on just pretty pictures, catchphrases and winks n’ smiles. Since the interactive marketing company’s inception in 1998, Questus has built its fortunes and client base by melding its founders’ intensive research background with a creative edge. The company’s dualistic nature has earned [...] More...
Pod Design Indulges Fantasy League Fans with Dueling Mascots
The percentage of men involved in some form of online fantasy sports is rapidly rising. Whether it’s the NBA, NFL or MLB, 18-34 males and beyond are savoring the ability to live vicariously through their favorite players while engaging in virtual competition in the process. One of the upstart companies to [...] More...
Honda, RPA Indulge Consumer Cravings with CR-V Campaign
Whether it’s Bon-Bons, buttered popcorn or ‘Da Bears, most of us have cravings, desires and obsessions in which we’ll willingly indulge. Somehow, the folks at Honda latched onto this concept, and intertwined our vices with their new integrated campaign, “What Do You CRaVe?”, which promotes the all-new Honda CR-V (CR-V, CRaVe, [...] More...
Publishing’s Paradigm Shift: FADER Co-Founder Rob Stone Eyes Print’s Place in the Digital Revolution
While almost all relevant, high-circulation print operations today offer companion Web properties, offering a smattering of exclusive online tidbits here and there, most have not capitalized on the digital age quite like the FADER has. Founded in the late 90s by Rob Stone and Jon Cohen, who now serve as co-presidents [...] More...
ADOTAS Advertising Week Conversations: Simon Assaad, Co-Founder, Heavy
Without the presence and edge of Heavy.com, broadband programming just wouldn’t be the same. While major cable networks like CNN, MTV and Comedy Central have now created specialized online channels for streaming video content, Heavy.com has taken to providing original programming that weaves various facets of entertainment, including biting comedy, [...] More...
ADOTAS Advertising Week Conversations: David Verklin, CEO, Carat Americas
A major subsidiary of Aegis Group plc, Carat is a brand universally synonymous with media buying and advertising. The global outfit initially begun its meteoric rise in the industry within its European homebase, but in the last several years, Carat has proliferated in North America. Much of the credit, of course, [...] More...
HBO, Deep Focus Solicit Spoken Word for “The Wire”
While it serves a consistent platter of successful programs, HBO hasn’t always replicated the commercial triumphs of shows like The Sopranos. Case in point, “The Wire”, arguably the most critically-adored series ever entrenched in the cable network’s roster (Slate.com, for one, has christened it “the greatest show ever”). But throughout [...] More...
ADOTAS Conversations: Matt Wise, CEO & President, Q Interactive
We’ve been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals of [...] More...
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- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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