Kiran Aditham

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: Kiran Aditham
Managing Editor
Kiran Aditham is a Business Management grad from the University of Central Florida, Aditham earned his stripes as a freelance writer in music/arts publishing.

Oridian’s Intelligence Initiative: Bob Regular Explains His Company’s Move to Consolidate and Smarten Up

Written on: November 9th 2006
Author: | Kiran Aditham

Mergers and acquisitions seem to be fundamental tactics in the online industry. From Google’s high-stakes, highly publicized purchase of YouTube to DoubleClick expanding its video division with the services of Klipmart, the need to consolidate and renovate business models can partly explain why Internet/interactive advertising is on a consistently steady [...] More...

ADOTAS Conversations: Fred Ghahramani, Co-Founder, AirG

Written on: October 31st 2006
Author: | Kiran Aditham

While we’re traversing the mobile marketing landscape on this auspicious day that is Halloween, ADOTAS decided to gain insight from a company that not only embodies mobile marketing, but instills a social networking model within wireless devices. Vancouver-based AirG, a firm founded by techies Fred Ghahramani, Vincent Yen and Bryce Pasechnik, [...] More...

ADOTAS Conversations: Jeff Rosenblum, Partner, Co-Founder, Questus

Written on: October 17th 2006
Author: | Kiran Aditham

In Questus’ world, advertising initiatives aren’t reliant and built on just pretty pictures, catchphrases and winks n’ smiles. Since the interactive marketing company’s inception in 1998, Questus has built its fortunes and client base by melding its founders’ intensive research background with a creative edge. The company’s dualistic nature has earned [...] More...

Pod Design Indulges Fantasy League Fans with Dueling Mascots

Written on: October 12th 2006
Author: | Kiran Aditham

The percentage of men involved in some form of online fantasy sports is rapidly rising. Whether it’s the NBA, NFL or MLB, 18-34 males and beyond are savoring the ability to live vicariously through their favorite players while engaging in virtual competition in the process. One of the upstart companies to [...] More...

Honda, RPA Indulge Consumer Cravings with CR-V Campaign

Written on: October 9th 2006
Author: | Kiran Aditham

Whether it’s Bon-Bons, buttered popcorn or ‘Da Bears, most of us have cravings, desires and obsessions in which we’ll willingly indulge. Somehow, the folks at Honda latched onto this concept, and intertwined our vices with their new integrated campaign, “What Do You CRaVe?”, which promotes the all-new Honda CR-V (CR-V, CRaVe, [...] More...

Publishing’s Paradigm Shift: FADER Co-Founder Rob Stone Eyes Print’s Place in the Digital Revolution

Written on: October 5th 2006
Author: | Kiran Aditham

While almost all relevant, high-circulation print operations today offer companion Web properties, offering a smattering of exclusive online tidbits here and there, most have not capitalized on the digital age quite like the FADER has. Founded in the late 90s by Rob Stone and Jon Cohen, who now serve as co-presidents [...] More...

ADOTAS Advertising Week Conversations: Simon Assaad, Co-Founder, Heavy

Written on: October 2nd 2006
Author: | Kiran Aditham

Without the presence and edge of Heavy.com, broadband programming just wouldn’t be the same. While major cable networks like CNN, MTV and Comedy Central have now created specialized online channels for streaming video content, Heavy.com has taken to providing original programming that weaves various facets of entertainment, including biting comedy, [...] More...

ADOTAS Advertising Week Conversations: David Verklin, CEO, Carat Americas

Written on: October 1st 2006
Author: | Kiran Aditham

A major subsidiary of Aegis Group plc, Carat is a brand universally synonymous with media buying and advertising. The global outfit initially begun its meteoric rise in the industry within its European homebase, but in the last several years, Carat has proliferated in North America. Much of the credit, of course, [...] More...

HBO, Deep Focus Solicit Spoken Word for “The Wire”

Written on: September 20th 2006
Author: | Kiran Aditham

While it serves a consistent platter of successful programs, HBO hasn’t always replicated the commercial triumphs of shows like The Sopranos. Case in point, “The Wire”, arguably the most critically-adored series ever entrenched in the cable network’s roster (Slate.com, for one, has christened it “the greatest show ever”). But throughout [...] More...

ADOTAS Conversations: Matt Wise, CEO & President, Q Interactive

Written on: September 15th 2006
Author: | Kiran Aditham

We’ve been generously covering the topics of lead generation and permission-based marketing here at ADOTAS in recent weeks. Many great writers who double as senior executives by day have come forth with their methods and suggestions to turn leads into gold, and have also raised debate on the fundamentals of [...] More...

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