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More articles by Kiran Aditham
- “Got Milk” Group Rolls the Dice with Online Board Game April 4th 2007
- The Freewebs Enterprise: Shervin Pishevar Discusses His Company’s Marketing Model, Widgets and All March 16th 2007
- Paramount Enlists Mashup Artists for “Shooter” Campaign March 12th 2007
- Carl’s Jr Tempts Young, Hungry Guys with ‘Spicy’ Viral March 2nd 2007
- ADOTAS Conversations: Jeff Shultz, Co-Founder/CEO, CONCERT.TV February 20th 2007
Kiran Aditham
The Online Sea Change: Seevast CEO Lance Podell Talks Rebranding and Reemerging in the Video-Centric New Year
Mergers, acquisitions and re-branding seem as common in the interactive space as a scowl on Simon Cowell’s face. But the effect of such industry shakeups have for the most part, been hit, miss or meh. Still, as the aftershocks of the Google/YouTube union continue reverberating throughout the digital realm, changing company [...] More...
Agency.com Ices the “Cakes” with Food Network Spots
Judging by the glut of food-themed shows infiltrating the airwaves lately, it’s obvious I’m not the only one with an insatiable appetite for some on-air culinary competition. But while the Top Chefs and Hells Kitchens of the world are slicing n’ dicing their way into pop culture, let us not forget [...] More...
Bollywood Goes Broadband: BODVOD Co-Founder Vinod Bhat Eyes South Asia’s Potential in VOD and Beyond
Despite the fact that Bollywood is arguably the most productive film industry in the world, its appeal here in the States is scattered. But with South Asians, Europeans, curious bystanders, Indian cultural enthusiasts and many more comprising the audience, why is mainstream appeal still hard to come by? Well, according to [...] More...
China’s Mobile Charge: Madhouse CEO Joshua Maa Reveals the Framework and Future of the Chinese Mobile Beat
Hype and generous estimates aside, it is likely inevitable that a greater influx of mobile marketing-related news will emerge in ’07. With everyone from stalwart networks such as ABC to smaller-tier firms hopping on the mobile bandwagon to push products, the micro-screens of our on-the-go culture are undergoing a gradual [...] More...
NFL Gives Playoff-Hungry Fans a Lift on Web-Based “Bandwagon”
With Christmastime ending and the New Year looming, most American sports fans can sense that the playoffs are about to commence in the NFL. As the chips n’ dip gets set on the table, the brews get uncapped, the jerseys get adorned, and the testosterone fills the air, the NFL is [...] More...
The Integration Initiative: Special Ops Media Gives Entertainment Marketing a Full-Service Facelift
While numerous verticals have recently made surprisingly successful transitions from traditional to interactive marketing—automotive and sports to name a few—it is the entertainment arena that has always remained on the cutting edge. From record labels promoting artists to a studio peddling the latest blockbuster or indie darling, the arts & [...] More...
An RSS Refresher: FeedBurner’s Brent Hill Fires Off on the State of Feed Management
It’s hard to believe six months have already passed since ADOTAS dove into RSS, as we surveyed execs from the medium’s top companies while getting an insider’s view on its current use and future potential. But since online marketing trends and technologies seem to emerge (and vanish) with the patience and [...] More...
OfficeMax Invites Consumers to Go Elf Themselves
With the post-Black Friday, holiday shopping frenzy kicking into high gear, consumers are invading the malls of America in droves. But one notable locale that hasn’t normally registered high on the radar as a purchasing destination is OfficeMax, one of the top-tier office supply chains in the US which is [...] More...
Media-Screen Maps the Diverse US Broadband Marketplace
Continuing in our exploration of demographic Web behaviors and the blurring thereof, ADOTAS recently spoke with a company that conducted its own case study and took things one step further: breaking down the marketplace into new, specific target groups for the greater benefit of online marketers. With Netpop | Portraits, the [...] More...
Organic Leads Users around “Ad Ring” for Sony Ericsson Promo
While it bears no relation to the movie “The Ring”, Organic’s recently launched online campaign for Sony Ericsson’s new line of Walkman phones does dispel its own sense of mystery and adventure. Playing off the concept of community-centric “Web rings”, Organic marked its first marketing endeavor with Sony Ericsson by implementing [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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