Kiran Aditham

Kiran Aditham
Managing Editor
Kiran Aditham is a Business Management grad from the University of Central Florida, Aditham earned his stripes as a freelance writer in music/arts publishing.



“Got Milk” Group Rolls the Dice with Online Board Game

Written on
April 4th 2007
Author
  |   Kiran Aditham

With the ‘Got Milk’ print campaigns forever emblazoned in our heads, new strategies to promote the positives of the beverage—and embrace new technological avenues in the process—have been long overdue. Thankfully, the California Milk Processor Board (CMPB) has come around with this issue, and in doing so, has infused its product into the world of advergaming. With “Get the Glass,” the Board has enlisted Goodby, Silverstein, and Partners to create a ... More...

The Freewebs Enterprise: Shervin Pishevar Discusses His Company’s Marketing Model, Widgets and All

Written on
March 16th 2007
Author
  |   Kiran Aditham

It might seem a tad hasty to call 2007 the year of widget advertising. But if a company like Freewebs has any say in the matter, the final ¾ of the year will set the tone for ’08 to be just that. Founded in 2001 by 3 brothers with a couple grand and 1 server, the Silver Springs, MD-based company has taken the model of Geocities several steps further, allowing the ... More...

Paramount Enlists Mashup Artists for “Shooter” Campaign

Written on
March 12th 2007
Author
  |   Kiran Aditham

While mashups are now the norm amongst DJs and producers in the music world, it’s only as of late that the concept—blurring disparate, familiar audio or video files to create a whole new production—has been embraced by Hollywood. A prime example of this is Paramount’s new movie trailer mashup campaign for its upcoming Mark Wahlberg vehicle, “Shooter.” With the online/mobile video editing technology of partner Eyespot, the Viacom-owned studio is providing ... More...

Carl’s Jr Tempts Young, Hungry Guys with ‘Spicy’ Viral

Written on
March 2nd 2007
Author
  |   Kiran Aditham

Two years after its infamous Paris Hilton ads (briefly) smattered the airwaves and roused some controversy in 2005, fast-food chain Carl’s Jr. is back with a new—albeit, slightly less controversial—ad campaign for its new Buffalo Chicken Sandwich. While inexorable socialite Paris is nowhere to be seen on this go-around, Carl’s Jr is once again using the “sex sells” approach for its broadcast/online effort, this time enlisting the services of ... More...

ADOTAS Conversations: Jeff Shultz, Co-Founder/CEO, CONCERT.TV

Written on
February 20th 2007
Author
  |   Kiran Aditham

Video-on-demand has been a hotly covered topic in ADOTAS as of late, and its impending explosion couldn’t have come at a better time considering our YouTube-devoted era. Following our lengthy chat with Vin Bhat at Bollywood content provider BODVOD, as well as similar multicultural, a la carte video outlets including SIVOO, we now shift gears to the live music realm and arguably the leader in this specific market, CONCERT.TV. With a focus ... More...

Nine Inch Nails Sparks Web Marketing Conspiracy

Written on
February 16th 2007
Author
  |   Kiran Aditham

The end is nigh, at least according to Nine Inch Nails’ mastermind Trent Reznor. Floating the dystopian concepts of mind control, the religious right, big brother, apocalypse and militaristic upheaval, the industrial-rock veteran has the blogospheres and newswires abuzz this week over an ambitious viral/guerilla/Web campaign that is purportedly based around NIN’s politically-charged upcoming album, Year Zero (to be released April 17th via Interscope). According to various sources, Reznor and agency ... More...

Dairy Queen Kicks Out the Slow Jams with Valentine’s Viral

Written on
February 14th 2007
Author
  |   Kiran Aditham

Home of the Blizzard and other cold, sweet confections, Dairy Queen has been one of the most enduring and familiar brands/franchises in North America. But while we’ve been prone to TV, outdoor and print campaigns from the company—most recently with its ‘Talking Lips’ spots—DQ is taking its first full-scale foray into the digital marketing realm this year, beginning with its Valentines-themed viral site, the “DQ Slow Jam Lips Sync”. “You’re catching ... More...

Guerilla Gone Wild: Weighing in on the Advertising Aftermath of Boston’s Botched Promotion

Written on
February 9th 2007
Author
  |   Kiran Aditham

By now, the news of Turner/Cartoon Network’s botched Boston stunt to promote its show, “Aqua Teen Hunger Force,” has been covered ad nauseum, the shock value has receded, and the furor has been somewhat quelled. But in the wake of the arrest of giggly rabble-rousers/co-conspirators Sean Stevens and Peter Berdovsky (pictured below) and their subsequent release, new developments and questions have arose in the week since—mainly spurred by Turner Broadcasting’s agreement ... More...

ADOTAS Conversations: Steve Parker & Jeff Adelson-Yan, Levelwing Media

Written on
February 8th 2007
Author
  |   Kiran Aditham

Agencies, at least from the old Madison Avenue perspective, have always staked their claim as the shadowy conspirators behind the globe’s most memorable, forgettable, and simply regrettable campaigns. But with the advent of the online space and more recent channels including mobile, the interactive agencies themselves have cultivated their own star power and notoriety beyond the brand, giving face to a name not seen since the days of David Ogilvy. And while ... More...

Masterfoods Asks, “What Does Your Inner M Look Like?”

Written on
January 26th 2007
Author
  |   Kiran Aditham

M&Ms have no doubt left an indelible mark in public consciousness, and whether you’ve a sweet tooth or not, it is hard to resist a handful of those classic peanut and plains. So with the global awareness of the “melt-free” candy’s taste and look at their disposal, the folks at parent company Masterfoods enlisted two notable firms to help capitalize on the instant familiarity by encouraging consumers to “embrace their inner ... More...


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