Kim Ann King is an award-winning marketing executive and has been a business-to-business marketer for more than 20 years. She currently serves as the Chief Marketing Officer of web optimization firm SiteSpect, where she is responsible for demand generation, brand awareness, and sales readiness initiatives that drive customer acquisition and retention.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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