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Featured Author

Jason Spievak is the CEO of RingRevenue, Inc. RingRevenue builds innovative technology that simplifies call marketing and helps advertisers grow revenue across all channels. Most leading performance advertising networks and a growing list of Fortune 5000 branded advertisers license RingRevenue’s patented call marketing automation platform. Prior to founding RingRevenue, Jason led CallWave’s successful IPO.

More articles by Jason Spievak


Jason Spievak



Beyond Call Tracking: Call Marketing Automation Delivers the ROI

Written on
February 26th 2013
Author
  |   Jason Spievak

U.S. businesses spend more than $300 billion on advertising each year, but only about 15% of that is spent on online advertising. The other quarter trillion dollars is spent each year not to drive a click but to drive a store visit or a phone call – tens of billions [...] More...

Dial R for Revenue

Written on
March 23rd 2010
Author
  |   Jason Spievak

ADOTAS – One of the easiest ways to boost the performance of an ad is also one of the simplest: include a phone number. It might be surprising that doing something as apparently minor as dropping 10 digits and a couple of dashes into an ad makes such a difference in [...] More...




Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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