Kevin Knight is Chief Marketing Officer of Experticity, which connects brands to the trusted experts who help people decide what to buy. Before joining Experticity, Kevin was global head of creative and brand strategy at Pinterest, leading the team that worked with top brands to craft successful Pinterest marketing strategies. Before joining Pinterest, Kevin worked at the Facebook Creative Shop in New York City, developing some of the most successful advertising campaigns on Facebook. He also used to work in marketing at Google and Microsoft and the Office of the Governor of Utah. Kevin earned his BA at the University of Utah and an MBA from MIT. He's a Salt Lake City native who now lives in Oakland, California with his wife and three kids.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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