Adotas

Where media buyers start online

Featured Author

Author Photo

Kenneth Musante is a writer and technology whiz from the heart of Central Wisconsin. He joined ADOTAS in June 2005, where he writes news and editorials. He's particularly fond of new and innovative ideas like podcasting and online video.

More articles by Kenneth Musante

Kenneth Musante



Can One Student Conquer Click Fraud?

Written on
August 11th 2006
Author
  |   Kenneth Musante

While bigwigs like Google, Yahoo, and Ask.com join forces with the IAB to form a Vulcan mind-meld and figure the problem of click fraud out, lone entrepreneur/university student Zack Coburn (left) has come up with his own answer. “There are companies right now that are trying to figure out complex [...] More...

The Six Signs of Viral Advertising

Written on
August 2nd 2006
Author
  |   Kenneth Musante

What makes an ad go viral? There are numerous examples of companies trying to make their ad and their message spread like cancer. You can saturate a large audience for minimal distribution costs. Some succeed in getting that buzz flowing. Some fail miserably and people laugh at them for trying [...] More...

Aligning the Advertising Arrow

Written on
July 27th 2006
Author
  |   Kenneth Musante

So you’ve picked out your network and distribution medium, and you’re ready to unleash your campaign on an unsuspecting public. Think you’re ready to take on the Internet? Think again. If your creative misses the mark, you might as well spend your ad dollars on pixel ads. An ad campaign is [...] More...

In-Game Advertising Scores Big: Discussing the Trends & Futures with the Exploding Industry’s Leaders

Written on
July 24th 2006
Author
  |   Kenneth Musante

There are few online advertising sectors that are increasingly inhaling more and more ad dollars than the burgeoning in-game ad industry. Games are the new old medium. They’ve been around for more than thirty years already, but they’ve only recently been realized as an ad delivery platform. For the past [...] More...

Less PPC , More of Everything Else

Written on
July 20th 2006
Author
  |   Kenneth Musante

They say too much of a good thing is bad for you. It’s safe to say that the most popular method of online advertising is the use of the contextual pay-per-click network. True, pay-per-click advertising is growing at an unprecedented rate. True, it’s an effective per-action payment scheme that’s near [...] More...

Why Leave DoubleClick? Kevin Ryan’s Journey From Ad Exec To Wiki Master

Written on
July 14th 2006
Author
  |   Kenneth Musante

What would possess the founder of successful online advertising network to step down and set off on an odyssey to re-create the comparison shopping paradigm? In 2005, then-DoubleClick CEO Kevin Ryan, along with CTO Dwight Merriman, and R&D software developer Eliot Horowitz, left their lucrative online advertising company to [...] More...

Outrageousness and the WTF Factor

Written on
July 7th 2006
Author
  |   Kenneth Musante

I consider myself a conscientious Web surfer. I use Firefox, I leave the popup blocker on, I’ve used the AdBlocker extension before, and I’ve never in my life punched a single monkey. It’s not like I haven’t wanted to, though. That taunting smile of his just screams “punch me,” and [...] More...

Digg-ing for the Mainstream: Digg Founder Kevin Rose Takes a Big Leap from Tech-Land

Written on
July 7th 2006
Author
  |   Kenneth Musante

On June 22nd, at the trendy Anu bar in San Francisco, digg.com founder and architect Kevin Rose revealed digg version 3. I’ve been a digg user for about a year now, and I know a lot of you out there aren’t. So to give you a little background, digg is [...] More...

Real Marketing, Virtual People

Written on
July 3rd 2006
Author
  |   Kenneth Musante

How do you market a product in a world where people can do almost anything, be almost anyone, and create almost anything they can imagine? The massively multiplayer online game Second Life, which has its own internal economy, is such a world. On Friday June 23rd, a handful of people [...] More...

Snakes on a Meme

Written on
June 12th 2006
Author
  |   Kenneth Musante

How does a movie that’s not even released yet gain cult status, a legion of fans, and even some critical notoriety? New Line Cinema’s Snakes on a Plane starring Samuel L. Jackson won’t be released until August, but fans have been buzzing about it online since last year. Snakes on [...] More...

« Previous Page Next Page »


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

Adotas Partnership