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More articles by Kenneth Musante
- Share and Share Alike: Traversing the World of Newspapers, Online Content, and Creative Commons Licensing May 3rd 2007
- Turning the Advertising Tide: An On-Location Exposé of Online Video Upstart TurnHere March 21st 2007
- Second-Guessing Second Life: Is this Virtual Playground Worth Your Marketing Dollars? March 12th 2007
- The Outlaw Jimmy Wales: Discovering the Man Behind the Monolith That is Wikipedia February 21st 2007
- Retuning Internet Radio: Dialing in to the Rise of Music’s Middle Class February 7th 2007
Kenneth Musante
High School is for Podcasters
When Wizzard Software decided to take its speech technology into the podcast industry, CEO Chris Spencer (left) never suspected that the company he had pegged as a worthy acquisition was run by two high school students. Jake Fischer (16) of Minnesota and Weina Scott (17) of Florida started podcast hosting company [...] More...
Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment
The creative minds behind 42entertainment are the ninjas of interactive brand marketing. They strike silently. Their campaigns pop out of the shadows and grapple users with mysterious codes and characters that could actually be real. And while the participants in a campaign will get familiar with the product, service or [...] More...
Another $.02 on Podcast Monetization
Every podcaster, no matter how big of a nerd they are, and no matter how much they love the medium, will tell you that putting out great episodes on a regular basis is no cakewalk. You may have heard that it only takes a mic, a computer and a little [...] More...
Can Techmeme Turn Blog Posts into Viable Advertising?
I’m not talking about adverblogs. Adverblogging is a dishonest practice that yields customers of dubious quality. I’m talking about using legitimate blogs–corporate, editorial, or personal–as banner ad content. The tech news site Techmeme automatically updates itself with the latest tech news. Gabe Rivera, the site’s creator, has launched a new sponsorship [...] More...
Identifying Social News Clustering
There’s an interesting phenomenon happening on Digg, the ever-growing social news site. It’s something that appears to be part of a natural progression of the site’s open-ended and democratic editing procedure. The site functions as it always has: users submit links to news stories, and vote to determine which links get [...] More...
Mobile Crisscrosses the Pond: Analyzing On-the-Go Culture & Marketing from Both Sides of the Atlantic
Sure, there are cultural differences between consumers in North America and consumers in the UK and Europe. In New York I may greet a woman with a hug, a handshake, or just a smile and a nod. In Paris I may greet a woman with a bise, or [...] More...
Cash Creates Questions at PayPerPost: Can the Nascent Paid Blogging Network Actually Succeed?
Barely six weeks ago, Ted Murphy, CEO of interactive consulting firm / agency MindComet, launched a paid blog post advertising network called PayPerPost. The service entails advertisers commissioning bloggers to write about their products and services in exchange for cash. Many bloggers were quick to blast the idea, saying it would [...] More...
Why Snakes on a Plane Only Flew So Far
Despite the online hype, the movie Snakes on a Plane only brought in about $15 million in its opening this weekend. It was a far cry from the studio’s anticipated cash intake, which was in the $20 million range. Back in June, I wrote about how great the publicity behind [...] More...
Viewpoint Creative Swims the Tide for Cousteau’s Ocean Adventures Campaign
The front page of most websites is packed to the gills with information. There are title graphics, menus, and navigation systems. If it’s a news site, there also are headlines and feature stories. If it’s a portal, there are links and featured items from all different content sections like news, [...] More...
Advertising Schmadvertising. I’m Talking About Content.
Even though it’s been around for nearly a decade, advertising on the Internet is still a new medium that’s changing and evolving. It’s not TV. It’s not print. It’s something different. Little by little, the conceptual border between advertising and content is breaking down. Traditional banner ads are becoming delivery systems [...] More...
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- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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