Kenneth Musante

Featured Author

: Kenneth Musante is a writer and technology whiz from the heart of Central Wisconsin. He joined ADOTAS in June 2005, where he writes news and editorials. He's particularly fond of new and innovative ideas like podcasting and online video.

High School is for Podcasters

Written on: October 20th 2006
Author: | Kenneth Musante

When Wizzard Software decided to take its speech technology into the podcast industry, CEO Chris Spencer (left) never suspected that the company he had pegged as a worthy acquisition was run by two high school students. Jake Fischer (16) of Minnesota and Weina Scott (17) of Florida started podcast hosting company [...] More...

Shadowing Interactive Ninjas: Exploring the Makings, Mindset and Marketing Moves of 42entertainment

Written on: October 17th 2006
Author: | Kenneth Musante

The creative minds behind 42entertainment are the ninjas of interactive brand marketing. They strike silently. Their campaigns pop out of the shadows and grapple users with mysterious codes and characters that could actually be real. And while the participants in a campaign will get familiar with the product, service or [...] More...

Another $.02 on Podcast Monetization

Written on: October 11th 2006
Author: | Kenneth Musante

Every podcaster, no matter how big of a nerd they are, and no matter how much they love the medium, will tell you that putting out great episodes on a regular basis is no cakewalk. You may have heard that it only takes a mic, a computer and a little [...] More...

Can Techmeme Turn Blog Posts into Viable Advertising?

Written on: September 26th 2006
Author: | Kenneth Musante

I’m not talking about adverblogs. Adverblogging is a dishonest practice that yields customers of dubious quality. I’m talking about using legitimate blogs–corporate, editorial, or personal–as banner ad content. The tech news site Techmeme automatically updates itself with the latest tech news. Gabe Rivera, the site’s creator, has launched a new sponsorship [...] More...

Identifying Social News Clustering

Written on: September 8th 2006
Author: | Kenneth Musante

There’s an interesting phenomenon happening on Digg, the ever-growing social news site. It’s something that appears to be part of a natural progression of the site’s open-ended and democratic editing procedure. The site functions as it always has: users submit links to news stories, and vote to determine which links get [...] More...

Mobile Crisscrosses the Pond: Analyzing On-the-Go Culture & Marketing from Both Sides of the Atlantic

Written on: September 7th 2006
Author: | Kenneth Musante

Sure, there are cultural differences between consumers in North America and consumers in the UK and Europe. In New York I may greet a woman with a hug, a handshake, or just a smile and a nod. In Paris I may greet a woman with a bise, or [...] More...

Cash Creates Questions at PayPerPost: Can the Nascent Paid Blogging Network Actually Succeed?

Written on: August 25th 2006
Author: | Kenneth Musante

Barely six weeks ago, Ted Murphy, CEO of interactive consulting firm / agency MindComet, launched a paid blog post advertising network called PayPerPost. The service entails advertisers commissioning bloggers to write about their products and services in exchange for cash. Many bloggers were quick to blast the idea, saying it would [...] More...

Why Snakes on a Plane Only Flew So Far

Written on: August 23rd 2006
Author: | Kenneth Musante

Despite the online hype, the movie Snakes on a Plane only brought in about $15 million in its opening this weekend. It was a far cry from the studio’s anticipated cash intake, which was in the $20 million range. Back in June, I wrote about how great the publicity behind [...] More...

Viewpoint Creative Swims the Tide for Cousteau’s Ocean Adventures Campaign

Written on: August 22nd 2006
Author: | Kenneth Musante

The front page of most websites is packed to the gills with information. There are title graphics, menus, and navigation systems. If it’s a news site, there also are headlines and feature stories. If it’s a portal, there are links and featured items from all different content sections like news, [...] More...

Advertising Schmadvertising. I’m Talking About Content.

Written on: August 15th 2006
Author: | Kenneth Musante

Even though it’s been around for nearly a decade, advertising on the Internet is still a new medium that’s changing and evolving. It’s not TV. It’s not print. It’s something different. Little by little, the conceptual border between advertising and content is breaking down. Traditional banner ads are becoming delivery systems [...] More...

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