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More articles by Ken Miller
- The Click Fraud Arms Race June 7th 2009
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
Ken Miller
The Click Fraud Arms Race
ADOTAS — Ad networks and search engines face challenging conditions when dealing with click fraud, the practice of generating clicks or impressions that have no economic value to the advertiser due to malicious intent on the part of the clicker. The rate of adaptation for fraudsters often exceeds the ability for [...] More...
Click Fraud To Shape Ad Decisions in 2009
ADOTAS EXCLUSIVE — We are in the midst of a transition in online advertising that may not be fully appreciated for another year. As financial fears and uncertainty pervade Wall Street, and once-high-flying Internet darlings struggle to stay relevant, there is an underground revolution among marketers that will permanently change [...] More...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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