Ken Leren, CEO, Marketing Town is passionate about – and has extensive technological expertise – in all things digital. Over the last decade, he has worked across multichannel marketing campaigns, bringing in-depth experience in lead generation and performance marketing strategies. Having identified a gap in the market for performance management software, he founded Tech Essence and launched Marketing Town, a campaign management, tracking, and analytics platform, to help businesses realize digital potential through the innovative use of technology.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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