Keith is currently the Chief Strategy Officer (US) for Screen6. Based in the Netherlands, Screen6 is the company creating the industry standard for building cross-device identities. Screen6 supports ad-tech vendors in managing their cross-device data. In addition to his efforts to improve the consumer experience engaging with marketers, Keith is General Partner in an early stage fund which focuses on digital media and mobile technology companies in the New York City area. Previously, Keith acted as the VP Strategic Partnerships at IgnitionOne, a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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