Katrin Ribant
After more than eight years at Havas Digital, Katrin Ribant left to cofound Datorama, for which she serves as chief solutions officer. Using data to answer real-world questions, and building technology that helps more people solve more unknowns, is what makes her tick.
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Are Nano-Influencers the Future of Influencer Marketing?
By Lauren McGrath, VP Studio & Strategy, ACTIVATE
A closer look at the power of niche followings
If Fyre Festival has taught us anything, it's that relying solely on megawatt influencers and celebrities for reach and exposure can backfire badly for brands that are not careful. In...