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Katrin Ribant

Katrin Ribant
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After more than eight years at Havas Digital, Katrin Ribant left to cofound Datorama, for which she serves as chief solutions officer. Using data to answer real-world questions, and building technology that helps more people solve more unknowns, is what makes her tick.

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Does Cold Emailing Still Work?

Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email...