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More articles by Kathleen
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Kathleen
Burst Media Launches Kiwibox Teen Network
ADOTAS – Burst Media has launched the Kiwibox Teen Network, the company announced. The network is anchored by teen social networking and content producing site Kiwibox. “By partnering with Burst Media to build the Kiwibox Teen Network, we will allow brand advertisers to cost-effectively reach teens in one single online media [...] More...
Pangea Adds Performance Features to Quibblo
ADOTAS – Online quiz shop Pangea Media has updated its Quibblo.com site with new features, greater targeting and performance capabilities aimed at improving user experience and advertiser returns, the company said. “We pride ourselves on offering the best possible user experience, while also providing compelling results for our advertisers, said Seth [...] More...
CBS Pumps Up Online Radio Empire With Yahoo Deal
ADOTAS – CBS Radio is extending its online reach in a new deal with Yahoo’s free Internet radio service, Launchcast Radio. The service boasts about 150 stations. Early next year, the companies stations will be combined and CBS will take on advertising sales duties for all. Earlier this year, CBS took [...] More...
SmartnCheapPhone to Hit Wal-Mart
ADOTAS – Good news for tech-mad bargain hunters: Wal-Mart is going to start selling iPhones for the bargain basement rate of $99. While the phones may not hit the shelves in time for the holidays, they are reportedly slated to come in by the end of December. Wal-Mart will likely offer [...] More...
Report: Yahoo Bloodbath This Wednesday
ADOTAS – The much speculated-upon and buzzed about event may be finally upon us: Yahoo’s mass layoffs are slated for this Wednesday, according to a report in the Silicon Alley Insider. Kara Swisher predicted in November that the firings would happen December 10, and sources are confirming this to the Silicon [...] More...
Online Ad Spend Predictions Slashed
ADOTAS – Industry watchdogs are slashing their online advertising forecasts for next year, but stress that the interactive industry is still in much better shape than the advertising business overall. WPP’s GroupM predicts 5% online ad spend growth next year (down from 16% growth in ’08). Publicis’ ZenithOptimedia Group has a sunnier [...] More...
Will Yahoo’s New Chief Be Micro’s Sloppy Seconds?
ADOTAS – The speculation of who will take the reins at Yahoo seems to be narrowing in focus. Today, two new (probably founded in reality) rumors have emerged from the fray. The first is that Peter Chernin, News Corp.’s COO, was approached by board chairman Roy Bostock for Yahoo’s top slot, [...] More...
IAC Shopping for Vertical Sites
ADOTAS – IAC CEO Barry Diller seems to be ripping a page out of Warren Buffet’s playbook, but instead of snapping up discount stocks, Diller has trained his beady eyes on bargain-basement priced Web sites. Diller told Reuters that while he’s not interested in further exploiting the search arena (IAC owns [...] More...
Carmakers Rev Up Bailout Push With Search Ads
ADOTAS – The beleaguered big three automakers (GM, Chrysler and Ford) are taking all of their digital-marketing savvy and applying it to their push for billions in federal aid, according to a report in The Wall Street Journal. All three have launched campaigns online on YouTube, blogs, social networking sites and [...] More...
RealNetworks CEO On Mass Firings, Canceled Holiday Party
ADOTAS – RealNetworks let go of about 7.5% of its staff this week. In an SEC filing, the company wrote that “slowing consumer and business spending” was the culprit – but added that RealNetworks “expects to achieve record revenue for full year 2008.” Let us know how that works out, [...] More...
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- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
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- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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