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Kathleen
Hiring Round-Up: [212]Media, MARS, Weber Shandwick
ADOTAS – [212]Media, a digital media firm focused on developing unique content and communities in partnership with major media companies and brands, today announced that Gary R. Lewis, has been appointed to the role of vice president of integrated sales, a newly created position. Most recently CMO of VIBE Media, [...] More...
Free Internet Plan Faces Legislative Hurdles
ADOTAS – According to reports, a leading Democratic legislator will most likely ask the Federal Communications Commission today to hold off on voting on a plan that includes free Internet services. The commission is scheduled to vote on the issue next week. The Bush administration also opposes the plan, which would [...] More...
Online Video Shifting to TV Screens
ADOTAS – These days, more consumers watch online video on their PCs, but more and more users are migrating to the TV screen to get their video fix, ABI Research reports. The trend will help drive overall adoption, as the number of online video viewers grows from 563 million at [...] More...
Facebook, MySpace Revenue Forecasts Plummet
ADOTAS – More bad news for social networking sites: eMarketer has cut their ad-spending forecast for the second time this year. eMarketer predicts that interactive advertisers will spend $1.2 billion for ads on Facebook and MySpace (in May, the company said $1.4 billion and in the beginning of the year eMarketer [...] More...
Report: Ad Spending Down 1.7% This Year
ADOTAS – Despite an influx of cash from the Olympics and the election, ad spending still declined by 1.7% for the first nine months of this year, TNS Media Intelligence reports. And ad spending during the third quarter of 2008 was off 2.0 percent versus last year.“Media ad spending, [...] More...
Verve Pumps Up Mobile Network, Launches New Coupon App
ADOTAS – Verve Wireless, a mobile advertising network, has padded out its roster of local media properties with the addition of the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International. Verve’s local mobile network now covers the top 200 designated [...] More...
Economy To Send Mobile Phone Porn Market South
ADOTAS – Even porn is taking a holiday thanks to the souring economy, according to a report in the Silicon Alley Insider. The mobile porn market will weigh in at about $2.2 billion this year, roughly 3.5% below expectations, the Insider reports, citing a Juniper Research study. By 2013, the [...] More...
AOL Bets on Bebo for Turnaround
ADOTAS – The beleaguered AOL is turning to its social network Bebo to help it give its business a much-needed boost, according to a report in The Wall Street Journal. AOL bought Bebo in March for $850 million, which some on in the industry considered an extraordinarily high price for a [...] More...
Funding Round-Up: InnerRewards, RiseSmart
ADOTAS – Wellness-focused online marketing company InnerRewards has snagged $1 million in funding from angel investors. The site, which contains editorial, e-commerce and community elements, is aimed at spa-goers. Online job search shop RiseSmart (focused on people earning more than $100,000 a year and their potential employers) recently closed a $3 [...] More...
ValueClick’s Mediaplex Unveils Targeting Suite
ADOTAS – Mediaplex, ValueClick’s technology arm, has released its Dynamic Behavioral Targeting suite, the company said. The suite was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve one-to-one messaging. The solution aims to enable clients to determine who they want to target based on previous behavior and [...] More...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
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- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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