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Kathleen comes to ADOTAS with almost a decade of writing experience at consumer and business publications. Most recently, she was an editor at First Magazine. Before that, she was an editor at The New York Sun and Thomson Financial’s Investment Management Weekly.

More articles by Kathleen

Kathleen



Will Bandwidth Limits Kill the Video Ad?

Written on
November 20th 2008
Author
  |   Kathleen

ADOTAS – As if the contracting economy doesn’t pose enough problems, the online video advertising sector could be tripped up by changing ISP service plans. Video data takes up a lot of bandwidth and with better quality shows and movies available – for free – from more and more outlets, it [...] More...

Yahoo To Power T-Mobile Portal

Written on
November 20th 2008
Author
  |   Kathleen

ADOTAS – T-Mobile is launching a mobile portal that will be powered by Yahoo. The Internet pioneer has been working with T-Mobile in 10 European countries this year. The two companies will share ad search revenue, but it’s unclear what the split will be. Between Yahoo’s deal with T-Mobile and AT&T, the [...] More...

Jivox Reels in Two New Ad Partners

Written on
November 20th 2008
Author
  |   Kathleen

ADOTAS – Jivox is unveiling two new solutions for small businesses that want to reach customers through online video advertising. One partnership has Jivox teaming up with local search site and network Local.com to serve its online video ads within Local.com’s search results – part of its strategy to capture a [...] More...

Report: Online Marketing Budgets Grew in ’08

Written on
November 20th 2008
Author
  |   Kathleen

ADOTAS – Well, at least some did. This from specialized search engine GlobalSpec, which reports that companies in the industrial sector shelled out more online in 2008. Thirty percent of respondents reported spending more than 50 percent of their overall marketing budget online in 2008, up from 20 percent of respondents [...] More...

Google’s Lively? Not So Much.

Written on
November 20th 2008
Author
  |   Kathleen

ADOTAS – Google is killing its 6-month-old virtual world offspring Lively by the end of year. Many are saying the move was inevitable, since for once, the pioneer joined the virtual world movement long after its wave had crested. Google explained the decision on its blog, writing: “It has been a tough [...] More...

Trulia, Placecast Partner on Geo-Targeted Ads

Written on
November 19th 2008
Author
  |   Kathleen

ADOTAS – Real estate destination Trulia and interactive media company 1020 Placecast are teaming up to deliver targeted ads on Trulia.com. Placecast uses location information as the key to relevance, the companies said. Its targeting algorithms correlate a user’s expressed interest in real estate locations with dozens of other demographic, psychographic [...] More...

Pixsy Adds Five New Publishers to Video Network

Written on
November 19th 2008
Author
  |   Kathleen

ADOTAS – Pixsy Corp., a B2B provider of private label video search and syndication to Web sites and applications, announced that eZanga, GenieKnows.com, IceRocket, EgoTVOnline, and GossipGirls will utilize Pixsy’s Video Search Playback (“VSP”) platform across their Web sites and network of Web sites. With Pixsy VSP, videos can be searched [...] More...

RTC Unveils Personalized Video Solutions for U.S. Market

Written on
November 19th 2008
Author
  |   Kathleen

ADOTAS – Real Time Content, a provider of online video ad technology, has moved into the U.S. market with what it said is the first Personalized Video solution available for ad agencies, online advertisers and online publishers that can deliver personalized video in real time. RTC enables customers to create personalized [...] More...

Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board

Written on
November 19th 2008
Author
  |   Kathleen

ADOTAS – Mobile ad gurus Apptera have closed a $10.5 million round of financing. Lightspeed Venture Partners, Alloy Ventures and Walden International led the round. Apptera also announced that David Karnstedt, previously a senior executive at Yahoo, joined its board of directors. The new investment will be used to fuel growth [...] More...

Boxee Lands $4M for Media Center Product

Written on
November 18th 2008
Author
  |   Kathleen

ADOTAS – Software upstart Boxee has landed $4 million in its first round of funding. Union Square Ventures and Spark Capital participated. Boxee plans to take on major players like Apple and Microsoft in the fight to license a media player that connects home TVs to the Internet. Boxee’s software runs [...] More...

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